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 Food Marketing and Entrepreneurship FE4475
Questionnaire on Breakfast Consumption, attitudes and motivations
 
Our names are Aishling Hurley, Maryclaire Lynch, Róisín O’Connor and Gemma O’Neill and we are final year student in the Department of Food Business and Development, University College Cork. As part of our Final Year Project, we are required to construct a business and marketing plan for a new food business venture. The purpose of this questionnaire is to perform market research to evaluate the feasibility of our new product idea for the Irish breakfast market. This study has been approved by the Programme Co-Ordinator. Questionnaires will be treated with the utmost confidentiality and no identities will be included within the final paper.
The survey will take approximately 10 minutes to complete and we sincerely thank-you for your time.
Please start with the survey now by clicking on the Continue button below.
 
 
 
We will ask you a few questions about your breakfast consumption habits. Please answer every question carefully. Please tick the box which is most appropriate to you.
  1. On average, how many times per week do you consume breakfast?

 
Never
 
4-6 times /week
 
1-3 times /week
 
Everyday
 
Other
 

 
 
 
In relation to planning your breakfast please tick which is most relevant to you:

 
I know what I am having for breakfast tomorrow
 
I have no idea what I am having for breakfast tomorrow

 
 
 
Please tick the breakfast food you would most regularly consume?
 
 
Bread
 
Cereal
 
Porridge
 
Eggs
 
Fruit
 
Bacon/Rasher/Sausages
 
Breakfast bar
 
Yoghurts
 
Nuts
 
Other
 

 
 
 
How long do you spend preparing your breakfast every morning?
 
1-5 mins
 
6-10 mins
 
11-15 mins
 
16- 20 mins
 
21-25 mins
 
26 mins +

 
 
 
How long do you spend eating your breakfast every morning?
 
1-5 mins
 
6-10 mins
 
11-15 mins
 
16- 20 mins
 
21-25 mins
 
26 mins +

 
 
 
Where do you usually consume your breakfast?
 
At home
 
At work/college
 
In the car
 
On public transport
 
Walking

 
 
 
Where do you usually purchase your breakfast?
 
Supermarket
 
Convenience store
 
Café
 
Canteen
 
Health food store
 
Other
 

 
 
 
Who would usually consume your breakfast with?
 
Alone
 
Spouse/ Partner
 
With Kids
 
Other family members
 
Colleagues from work/school
 
Other
 

 
 
 
How do you normally commute to work/college?
 
Car
 
Walk
 
Bicycle
 
Public Transport