1. Surveys
  2. 2014
  3. December
  4. F
  5. FlatIron Crossing Online Survey Questionnaire - AO
 
 
Welcome to our survey. We appreciate your input and opinions. All individual responses will be held in strictest confidence; only aggregate results will be released. Thanks again for your help.

Note that you will need to maximize the screen size of the survey and some that scrolling will be required.
 
 
* To get started, please enter your 5-digit zip code.
 
 
How many times during the past 90 days have you visited each of the following shopping locations?
Unaware of this shopping location Have not been 1 time 2 times 3 times 4-6 times 7-9 times 10-12 times 13-15 times More than 15 times
Belmar
Cherry Creek Shopping Center/Cherry Creek North
Colorado Mills
FlatIron Crossing Mall (Nordstrom, Macy’s, Dillard’s, Dick’s Sporting Goods, AMC Theatres, etc.)
MainStreet at FlatIron (Walmart, DSW, C.B. & Potts, Benihana, etc.)
FlatIron Marketplace (Best Buy, Pier 1 Imports, Twin Peaks, Buca di Beppo, etc.)
 
 
Unaware of this shopping location Have not been 1 time 2 times 3 times 4-6 times 7-9 times 10-12 times 13-15 times More than 15 times
Larkridge Shopping Center (Costco, Dick’s Sporting Goods, Sears Grand, etc.)
Orchard Town Center
Park Meadows Mall
Promenade Shops at Centerra
Shops at Northfield Stapleton
Downtown Denver
Pearl Street/Downtown Boulder
Twenty Ninth Street
JCPenney (at former Westminster Mall)
Any retail store website (such as Gap, Aeropostale, Nordstrom, Macy's, etc.)
Online fashion retail website (such as Amazon, Rue La La, Gilt, Wanelo, etc.)
 
 
 
When did you most recently shop at FlatIron Crossing Mall?
 
Shopped there within the past 3-6 months
 
Shopped there within the past 6-12 months
 
Shopped there more than a year ago
 
Have never shopped at FlatIron Crossing Mall
 
 
 
Which of these area movie theaters – if any – have you patronized in the past 6 months? Select all that apply.
 
Century Boulder (Twenty Ninth Street)
 
AMC Orchard 12
 
AMC FlatIron Crossing 14
 
Cinebarre Boulder 11 (Louisville)
 
AMC Westminster Promenade 24
 
Have not visited any of these theaters

 
 
How many times during the past 90 days have you visited each of the following Nordstrom and/or Nordstrom Rack locations?
Have not been 1 time 2 times 3 times 4-6 times 7-9 times 10-12 times 13-15 times More than 15 times
Nordstrom-Park Meadows Mall
Nordstrom-Cherry Creek Shopping Center
Nordstrom Rack-Belmar
Nordstrom Rack-Cherry Creek area
Nordstrom Rack-Park Meadows area
Nordstrom Rack-Twenty Ninth Street
 
 
 
Regarding the Nordstrom at FlatIron Crossing Mall, please indicate which of the following statements you believe is most accurate:
 
The Nordstrom at FlatIron Crossing is well-merchandised for my preferences, tastes and budget
 
The Nordstrom at FlatIron Crossing is not well-merchandised for my preferences, tastes and budget
 
No opinion either way
 
 
 
Do you have any other comments about the Nordstrom at FlatIron Crossing Mall?
   
 
 
 
 
 
 
Which of the following reasons best describe why you have not shopped at FlatIron Crossing Mall in the past 90 days? You may select more than one answer. 
 
Difficult to get to/accessibility is difficult
 
Vacancies at surrounding properties (MainStreet at FlatIron & FlatIron Marketplace)
 
Doesn't have the department stores I like
 
Doesn't have the stores I like
 
Other centers have better store selections
 
Doesn't have sufficient restaurant options
 
Not conveniently located/too far from my home
 
Other reason(s)
 
None of the above/not certain

 
 
 
Which, if any, of these reasons keeps you from shopping more often at FlatIron Crossing Mall? You may select more than one answer.
 
Already shop there on a frequent basis
 
Doesn't have the restaurants that I like
 
Doesn't have the department stores that I like
 
Safety concerns/feel unsafe when shopping there
 
Vacancies at surrounding properties (MainStreet at FlatIron & FlatIron Marketplace)
 
Difficult to get to/accessibility is difficult
 
Shopping at another shopping center/venue more often
 
Too far away from home
 
The store prices are too high
 
Doesn't have the stores that I like
 
None of the above/not certain

 
 
 
Is there anything else that keeps you from shopping at FlatIron Crossing Mall, or shopping there more often?
   
 
 
 
Which if any of these changes at FlatIron Crossing Mall would most likely influence you to shop there more often? Please select all that apply.
 
If it were easier to get to
 
If the department stores I like were located there
 
If the parking was easier
 
If there were more restaurant options
 
If there were more events
 
If the mall had an overall better blend of stores
 
If the mall was safer
 
If the stores offered better prices/value
 
If it was easier to find my way around in the mall
 
If there were more entertainment options
 
If more of the stores I like were located there
 
None of the above/not sure/happy with the way things are

 
 
 
Is there anything else that would cause you to shop more often at FlatIron Crossing Mall?
   
 
 
 
How long does it usually take you to travel to FlatIron Crossing Mall from your home?
 
Under 10 minutes
 
10-14 minutes
 
15-19 minutes
 
20-24 minutes
 
25-29 minutes
 
30-34 minutes
 
35-39 minutes
 
40-44 minutes
 
45-59 minutes
 
60-89 minutes
 
90 minutes to less than 2 hours
 
2 hours to less than 3 hours
 
3 hours or longer
 
Did not drive/does not apply
 
 
 
Which one of the following best describes your personal attitude toward fashion and the way you dress?
 
Unconcerned with Fashion
 
Aware of Fashion, but Don't Care
 
Mainstream-Conservative
 
Trendy/Fashion Forward
 
On the Cutting Edge of Fashion
 
Not sure/uncertain
 
 
 
Approximately how much did you spend in the past 12 months on yourself for apparel, shoes and accessories?
 
Under $500
 
$500 to $749
 
$750 to $999
 
$1,000 to $1,499
 
$1,500 to $1,999
 
$2,000 to $2,499
 
$2,500 to $2,999
 
$3,000 or more
 
Not sure/uncertain
 
 
 
How much did you spend on your most recently purchased pair of jeans?
 
Haven't purchased jeans recently
 
Under $20
 
$20-$29
 
$30-$39
 
$40-$49
 
$50-$74
 
$75-$99
 
$100-$124
 
$125-$149
 
$150-$199
 
$200-$299
 
$300 or more
 
Not sure/uncertain
 
 
 
Based on the following responses, how often would you say you dine at a sit-down restaurant for lunch or dinner?
 
None/Don't Typically Dine Out
 
Once a Month or Less
 
2-3 Times a Month
 
Once per Week
 
Twice per Week
 
3-4 Times per Week
 
5-6 Times per Week
 
Daily/Once per Day
 
2 or More Times per Day
 
Not sure/uncertain
 
 
 
Approximately how much do you spend per month on dining out?
 
Less Than $50
 
$50-$100
 
$101-$150
 
$151-$250
 
$251-$350
 
$351-$500
 
$501-$750
 
$751-$1,000
 
$1,001-$1,500
 
$1,501-$2,000
 
$2,001-$2,500
 
More Than $2,500
 
Not sure/uncertain
 
 
We are interested in stores that you like to shop for fashion and fashion accessories. Please consider each of the stores listed below and check the appropriate response(s).
NOT familiar with this store Familiar with this store, but have NOT shopped there in the past 90 days Familiar with and have shopped this store in the past 90 days Not sure/uncertain
Altar'd State
American Apparel
Anthropologie
Athleta
Dress Barn
Famous Footwear
Free People
Kendra Scott
Lane Bryant
Lucky Brand
NOT familiar with this store Familiar with this store, but have NOT shopped there in the past 90 days Familiar with and have shopped this store in the past 90 days Not sure/uncertain
Lululemon Athletica
Madewell
Michael Kors
Peek Kids
Splendid
True Religion
Zara
 
 
And which, if any, of these stores would you like to see at FlatIron Crossing Mall?
 
 
Continuing in the same vein, please consider each of these stores and check the appropriate response(s).
NOT familiar with this store Familiar with this store, but have NOT shopped there in the past 90 days Familiar with and have shopped this store in the past 90 days Not sure/uncertain
Beauty Brands
Kiehl's
Lego
Paper Source
Bed Bath & Beyond
Best Buy
Field & Stream by Dick’s Sporting Goods
JCPenney
Nordstrom Rack
West Elm
ZGallerie
 
 
And which, if any, of these stores would you like to see at FlatIron Crossing Mall?
 
 
 
Are there any other specific stores or types of stores that you would like to see better represented at FlatIron Crossing Mall?
   
 
 
 
Which, if any, of these restaurants would likely cause you to shop/dine more often at FlatIron Crossing Mall? You may select more than one answer.
 
Chipotle Mexican Grill
 
Maggiano’s Little Italy
 
Noodles & Company
 
True Food Kitchen
 
Dickey’s Barbeque Pit
 
LYFE Kitchen
 
Café Rio
 
Bonefish Grill
 
Chick-fil-A
 
Kona Grill
 
Pieology Pizzeria
 
Yard House
 
MAD Greens
 
ViewHouse
 
Other
 
None of these

 
 
Please indicate what means you currently use to receive sale information and/or sales coupons for apparel.
Currently Rely On Do Not Currently Use Not Sure/Uncertain
Outdoor/billboards
Television
Mobile/Smart Phone Apps
Customer loyalty clubs/programs
Web searches like Google
Social sites like Facebook/Pinterest
Displays & signage throughout a shopping center
Shopping center websites
Newspaper(s)
Emails from centers/malls I have chosen
Websites like Groupon
Direct mail to my home
Twitter
Radio
Emails from stores I have chosen
 
 
 
What would be your most preferred method of communication for receiving sale information and/or sales coupons for apparel? (Choose one response.)
 
Newspaper(s)
 
Television
 
Customer loyalty programs
 
Outdoor/billboards
 
Shopping center websites
 
Social sites like Facebook/Pinterest
 
Mobile/Smart Phone Apps
 
Direct mail to my home
 
Emails from centers/malls I have chosen
 
Radio
 
Emails from stores I have chosen
 
Twitter
 
Other
 
None of these/uncertain

 
 
Please describe your participation level among the following social media sites.
Currently Using Site Do Not Use Site/Unlikely to Use Not Sure/Uncertain
The Super Deal
YouTube
Pandora Radio
Twitter
Instagram
LinkedIn
LivingSocial
Facebook
Pinterest
Google +
Groupon
 
 
 
Your candid feedback is extremely important to us, so is there anything else you would like to tell us about FlatIron Crossing Mall?
   
 
 
 
THESE LAST FEW QUESTIONS ARE ASKED TO HELP US CATEGORIZE ALL THE INFORMATION YOU HAVE GIVEN US.
 
 
Which category best reflects your employment status?
 
Manager/Proprietor/Technical/Professional
 
Homemaker
 
Clerical/Administrative
 
Laborer/Craftsperson
 
Armed Services
 
High School Student
 
College Student
 
Other Student
 
Retired
 
Not Employed
 
Other
 
 
 
Which of these categories best describes the highest level of education you have completed?
 
Less Than High School
 
Some High School
 
High School Graduate
 
Associate's/Vocational School
 
Some College
 
College Graduate
 
Post College Graduate
 
 
 
How many children under age 18 live in your household?
 
No Children
 
One Child
 
Two Children
 
Three or More Children
 
 
 
Which of these categories best describes yourself?
 
Caucasian
 
African-American
 
Hispanic/Latino
 
Asian/Pacific Islander
 
Native American
 
Other race
 
 
 
Which of these categories best describes your age?
 
18-24
 
25-34
 
35-44
 
45-54
 
55-64
 
65-Plus
 
 
 
Which of these categories best describes your total household income before taxes? (Remember, all of your answers are held in strictest confidence.)
 
Under $35,000
 
$35,000-$49,999
 
$50,000-$74,999
 
$75,000-$99,999
 
$100,000-$149,999
 
$150,000-$199,999
 
$200,000-$249,999
 
$250,000 or More
 
 
 
What is your gender?
 
Male
 
Female