Franklin Institute- External

* Have you ever been to The Franklin Institute?

Yes

No

* Are you a member of the Franklin Institute?

Yes

No

* What is your favorite part of The Franklin Institute experience?

* Which of the following best describes when you last visited The Franklin Institute?

Within the past year

1-2 years ago

3-9 years ago

10+ years ago

I have not visited since I was a child

Don't know/Don't remember

* Which of the following best explains why you haven’t recently visited The Franklin Institute? (Check all that apply)

* Which of the following best explains why you have never visited The Franklin Institute? (Check all that apply)

* What level of interest do you have in visiting The Franklin Institute in the next year?

* What is the most important reason for your rating in the prior question?

* How likely is it that you would recommend The Franklin Institute to a friend or colleague?

«Not all all likely						Extremely likely»
0	1	2	3	4	5	6	7	8	9	10

* What is the most important reason for your rating in the prior question?

* In your own words, please describe what The Franklin Institute is.

* What words or phrases come to mind when you think of The Franklin Institute?

Please rate your level of agreement with the statements below regarding The Franklin Institute.

* Why would you choose to visit The Franklin Institute instead of going somewhere else?

When thinking about visiting The Franklin Institute, how important are the following reasons for visiting?

When thinking about visiting The Franklin Institute, how important are the following factors?

* Please finish the following sentence. “Besides lowering prices, I would visit the museum more often if…” (Check all that apply)

The museum was less crowded and busy

Existing permanent exhibits were updated more often

There were more new programs and activities for adults

More convenient parking was available

New permanent exhibits were introduced

There were more new programs and activities for kids

Other, Please specify

* Approximately how much do you expect to pay for ONE adult ticket to a cultural attraction in Philadelphia?

* Please indicate which of the following events and programs that you are aware of at The Franklin Institute. (Check All that Apply)

Please rate your level of interest in the following events and programs.

* Please indicate which of the following activities outside of the museum that you were aware The Franklin Institute is involved in. (Check All that Apply)

* What methods of communication do you use to find out about cultural attractions?

How often, if at all, do you use each of the social media apps / websites below?

* Into which age range do you fall?

* What is your gender?

Male

Female

* Which of the following best describes your ethnicity or cultural affiliations? (May select more than one)

Caucasian or White

African-American or Black

Asian or Pacific Islander

Latino/Hispanic

Native American

Prefer not to answer

Other, Please specify

* Are you a parent/guardian?

Yes

No

* Do you have children in your household or do you have grandchildren living in Philadelphia? (Check all that apply)

Children in household

Grandchildren in area

No children

* Please check all that apply to your household.

I have children age 5 and under living in the house

I have children between the ages of 6 and 12 living in the house

I have children between the ages of 13 and 18 living in the house

I have children older than 18 living in the house

* What is your highest level of education?

High school

Some college or trade school

College graduate

Graduate degree

* Into what range does your annual household income fall?

* What is your zip code?

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