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Dear Friends:

You are invited to participate in our survey to find out consumers' purchase behaviour towards flat-paneled (or flat screen) colour TV. It will take approximately 10 to 15 minutes to complete the questionnaire.


Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.


Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Joanna at 96620661 or by email at the email address specified below.


Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.


 
 


SECTION 1:
 

What is your "top-of-the-mind" brand of flat-paneled colour TV?
 
LG
 
Panasonic
 
Philips
 
Pioneer
 
Samsung
 
Sharp
 
Sony
 
Other
 
 
 

Do you own a flat-paneled TV?
 
Yes
 
No
 
 

Which brand of flat-paneled TV do you own?
 
LG
 
Panasonic
 
Philips
 
Pioneer
 
Samsung
 
Sharp
 
Sony
 
Others
 

 
 

Is it:
 
A plasma TV
 
A LCD TV
 
A projection TV
 
 

Do you by any chance plan to purchase another TV in the near future?
 
Yes
 
No
 
 
 
Which brand do you intend to buy?
   
What size?
   
 
 

Do you intend to purchase a flat-paneled TV in the near future?
 
Yes
 
No
 
 

When do you intend to purchase a flat-paneled TV?
 
Within the next three months
 
Within half a year
 
Within the year
 
Other
 

 
 

What kind of flat-paneled TV do you intend to purchase?
 
Plasma
 
LCD
 
Projection TV
 
Undecided
 
 

What will be your FIRST CHOICE brand of flat-paneled TV that you will intend to purchase?
 
LG
 
Panasonic
 
Philips
 
Pioneer
 
Samsung
 
Sharp
 
Sony
 
Other
 
 
 

Second choice?
 
LG
 
Panasonic
 
Philips
 
Pioneer
 
Samsung
 
Sharp
 
Sony
 
Other
 
 
 

If you intend to buy a plasma TV, what size of TV do you have in mind?
 
Less than 40"
 
Between 40" - 50"
 
More than 50"
 
 

If you intend to buy a LCD TV, what size of TV do you have in mind?
 
Less than 26"
 
Between 26" - 32"
 
More than 32"
 
 

For the size of PLASMA TV you intend to buy, how much are you willing to pay for it?
 
$2,000 - $2,999
 
$3,000 - $3,999
 
$4,000 - $4,999
 
$5,000 - $5,999
 
$6,000 - $6,999
 
$7,000 - $7,999
 
$8,000 - $8,999
 
$9,000 - $9,999
 
More than $10,000
 
 

For the size of LCD TV you intend to buy, how much are you willing to pay for it?
 
$2,000 - $2,999
 
$3,000 - $3,999
 
$4,000 - $4,999
 
$5,000 - $5,999
 
$6,000 - $6,999
 
$7,000 - $7,999
 
$8,000 - $8,999
 
$9,000 - $9,999
 
More than $10,000
 
 


SECTION 2:
 

Where do you obtain most of the information you required before making a purchase decision regarding a colour TV? (May choose more than one)
 
Print advertisements (Newspaper/Magazines)
 
TV advertising
 
Radio advertising
 
Bus/Taxi ads
 
Billboards
 
Internet
 
Friends
 
Salespersons
 
Others
 

 
 

Which mode of advertising/promotions do you personally feel is most effective?
 
Print (Newspaper/Magazines)
 
TV
 
Radio
 
Bus/Taxi
 
Billboards
 
Internet
 
Store promotions
 
Word of mouth
 
Others
 

 
 

Most Important Least Important
Please rate from "Most Important" to "Least Important" the below considerations you will make before purchasing a colour TV
Price
Brand
Quality
Appearance/Style
Features
After-sales service
Size of TV
Size of house
Opinions of family members
Most Important Least Important
Recommendation from friends
Recommendation from sales staff
Service and attitude of sales staff
Advertisements
Promotions (e.g. discounts and free gifts)
Availability of installment plans
 
 
Please rate the various brands in terms of the following attributes.

(1-Excellent, 2-Good, 3-Average, 4-Poor, 5-Very Poor)
Panasonic Philips Samsung Sharp Sony
Reliability
Quality
Service
Features/Functions
Style/Appearance
Affordability
Branding
 
 

Which type of promotions do you like most?
 
Discount
 
Free gift
 
Extended warranty
 
Others
 
 
 


SECTION 3:
 
 

Gender:
 
Male
 
Female
 
 

Race:
 
Chinese
 
Malay
 
Indian
 
Eurasian
 
Other
 
 
 

Age:
 
Under 20
 
20 - 29
 
30 - 39
 
40 - 49
 
50 - 59
 
Over 60
 
 

Marital Status:
 
Single
 
Married
 
Divorced/Widowed
 
 

Educational level:
 
Primary
 
Secondary
 
Tertiary
 
Diploma
 
Undergraduate
 
Postgraduate
 
Other
 
 
 

Household size:
 
1 to 2 persons
 
3 persons
 
4 persons
 
5 or more persons
 
 

Type of dwellings:
 
HDB 1- to 3-room
 
HDB 4- or 5-room
 
HDB executive apartment, masionette or equivalent
 
Private condomium
 
Landed property
 
Other
 
 
 

Monthly household income:
 
Under $3,000
 
Between $3,000 and $5,000
 
Between $5,000 and $8,000
 
Between $8,000 and $10,000
 
More than $10,000
 
 
 
Please list all the newspapers that you read regularly.
   
Please list all the radio stations that you tune in to regularly.
   
 
 

What time of the day do you watch TV? (Select all that are applicable)
 
Morning
 
Afternoon
 
Evening
 
Late night
 
Almost never

 
 

Do you subscribe to cable TV?
 
Yes
 
No
 
Please contact [email protected] if you have any questions regarding this survey.
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