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2012
February
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GreenField 1
GreenField 1
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Good afternoon
You are invited to participate in our GreenField survey which focuses on you, your organisation and your market. It will take approximately 5 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Michelle Render at 07885 695500 or by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
I Agree
When describing your organisation to others what business do you say you are in?
What are the main way in which your measure success in your organisation?
How does your organisation currently react to major changes in the market? (max.3)
Try to resist changes disrupting our plans/strategy
Invest in fast response processes
Scan the market
Benchmark key competition
Invest in keeping lean and hungry
Invest in understanding customer/buyer needs and how they might change
Scenario planning and other forecasting techniques
We have a planning department
Two-way dialogues with most important customers/buyers
Keeping the price as low as possible means we are always in demand
Other
I am clear about how what I do translates into quality/value to the customer
Strongly Agree
Agree
Disagree
Strongly Disagree
No Opinion/Don't Know/Not applicable
When faced with major market change, where does your organisation’s normal response fit in the following scale?
We’re often surprised
React slower than competition
React quicker than competition
Already anticipated the change and in proactive rather than reactive mode
When talking to others, in what terms would you describe the main activity of your organisation?
The products you make
The category that your products are in
The industry you are in
The core process that you use
The products you sell
The customers you serve
The solutions you provide to customers
Other
When success is talked about in your organisation, what are the things most often mentioned? (Tick a maximum of 3)
Sales turnover
Share price
Employee engagement
Cost of new customer acquisition
Market share
Cost reduction
Sales growth
Profits/margins
Brand value
Average revenue/profit per customer
ROCE/ROI
Industry reputation
Customer satisfaction
Employee satisfaction
Customer retention/churn
It is difficult to pin down to a small set of measures
Don't Know
Other
Which of the following best describes how you relate what you do to what the customer needs? (please tick all that apply)
I put myself in the position of the customer/buyer and think what they would want
I meet customers/buyers regularly (and therefore…) I know what they want
We all understand that the customers/buyers pay our wages
I work with customers/buyers to develop solutions for them
I work for others who are directly in contact with customers/buyers
I am rewarded for putting the customer/buyer first
I am guided by the regular feedback I receive about customers
It is regularly explained to me
I am involved in the market research that my organisation carries out
I am informed and well supported in delivering quality & (perceived) value to our customers
I make my best guess
I am not in contact with customers/buyers and I am not told what they want
My function is technical so customers/buyers are not my concern
It isn’t relevant or necessary in my job
Other
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