HarperCollins | QuestionPro

Hello:

It is Friday afternoon and we hope you will have a great weekend. Before you head out the door, we wonder if you could take just a few minutes to help us prepare for Monday's Online Advertising Workshop.

Approximately 40 people will be asked to complete a survey that asks questions about your digital environment. It will take five minutes or less to complete the ten item questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Andrew Finlayson at 818-430-9562 or by email at the email address specified below.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

I Agree

I think about it every day

I think about it regularly

I think about it but only in the abstract

I don't think about it

I don't know what it is

A mix of branding and direct response

IPTV (Internet connected TV)

Portable gaming device

I know everything we need to know

I know in general what it is

I know that I should know what it is

I don't know what it is

I have bought most of it through an agency

I have bought most of it through an ad network

I have bought most of it through an ad exchange

I have bought most of it directly from a publisher

I talk about RTB, CPC, CPM, DSP all the time

I know what many of these terms are but don't use them daily

I have heard of them but not so sure what they mean

I don't know what they are but want to know

I don't really want to know (but I know I should)

I am inspired and excited

I am cautiously hopeful

I am anxious about the trends

I am concerned about the future of our business

I do not want to share my thoughts at this time

hasn't changed at all

has not changed that much

has changed a fair amount

has changed tremendously

When this workshop is over, I would like to have learned: