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What type of food do you consider as healthy?
fruits boiled organic low-calorie Other  
 

What is your idea of a healthy fast food like?
Burgers Sandwichs Salads Organic food Other  
 
 

* Rate the following in terms of importance when you purchase fast food.
Taste
Value for money
Time/Convenience
Healthy
0
Values must add up to 100
 
 

Rate the importance of taste Vs healthy food.
Taste Balance Healthy
 
 

What kind of setting/ambience would you prefer?
 
Open-concept
 
Privacy
 
Brightly-lit
 
Low/dim-lit
 
Comfortable seating
 
Other
 

 
 

What influence your decision to return to a particular restaurant?
Food Ambience Service Price Other  
 
 

How long do u consider to be a reasonable waiting time for fast food?
less than 1 min 2-3 min 4-5 min more than 5 min is acceptable
 
 

If there is a healthy fast food joint, will you give it a try?
Yes No
 
 

How much are you prepare to pay?
$3-$5 $5-$7 $7-$10 more than $10
 
 

Do you eat in small portions or one main with several side dishes?
Small portions One main plus side dishes
 
 

How long do you spend eating your meal?
Less than 10 mins 10-20 mins More than 20 mins
 
 

How often do you eat out?
Daily Weekly Monthly Never Other  
 
 

If you dine out, what food do you eat?
Fastfood Hawker Foodcourt Restaurant Other  
 
 

if you eat out, which meal?
Breakfast Lunch Dinner Supper Other  
 
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