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Hertz Investor Perception Study

INVESTOR PERCEPTION STUDY
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Are you a Hertz shareholder?
 
Yes
 
Not yet
 
Have been in the past, but not currently
 
Sell side analyst
 
 
 
Please rank (1-7) Hertz's operating strategies in order of most compelling (1) to least compelling (7):
Insurance replacement
Equipment rental
Advantage value brand
Alternative remarketing strategies
Donlen leasing
Franchising
New services/technologies (Hertz on Demand car sharing, virtual kioks, mobile apps, Gold Choice. etc.)
 
 
How satisfied are you with the following:
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied
Hertz's strategic execution
Hertz's cost management discipline
 
 
 
What do you believe sets Hertz rental car business apart from its competitors?
   
What do you believe sets Hertz's equipment rental business apart from its competitors?
   
 
 
 
What do you see as Hertz rental car's greatest weakness(es)?
   
What do you see as Hertz equipment rental's greatest weakness(es)?
   
 
 
Comparing Hertz rental car to competition, how does it rank in terms of the following:
Worst Below average Average Above average Best in class
Brand image
Progressive/Innovative
Strategic
Performance track record
 
 
How satisfied are you with Hertz's investor communications:
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied
Quality of disclosure
Amount of disclosure
Balanced disclosure
Credible disclosure
Transparency
 
 
 
What do you believe are the top 3 investment merits of the company?
   
What are key deterrents to an investment in Hertz today?
   
What is your price target for Hertz stock over the next 12 mos?
   
 
 
How satisfied are you with the following:
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied
Management's knowledge of its business/industry?
Management's ability to communicate its message effectively?
Depth of Hertz management?
Accessibilty to CEO?
Level of guidance?
 
 
What has your experience been in dealing with Hertz as a consumer?
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied N/A
Customer Service
Car cleanliness
Wait time
Use of kiosks
Rental rate
Variety of fleet
Overall
 
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