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Hello:


Thank you for your time today. As we mentioned in the e-mail, we are doing a survey about bilingual signs in our Children's Place stores. We would like your honest opinions on the questions to come. We respect your privacy and will not share your information with any third party.


Please start with the survey now by clicking on the Continue button below.

 
 

* Are you the person in your household who most often buys children’s apparel?
 
Yes
 
No
 
 

* Are you age 18 or older?
 
Yes
 
No
 
 

* Do you work for any of the following types of companies:

  • a retailer

  • an advertising agency

  • a research firm

  • a children's products company?
 
Yes
 
No
 
 

* Have you shopped at The Children's Place in the past year?
 
Yes
 
No
 
 

How often do you shop at The Children's Place, whether you purchase something or not?
 
2-3 times a week
 
Weekly; at least 3 times a month
 
1-2 times a month
 
Once every 2-3 months
 
Once every 4-6 months
 
Once a year
 
 

Have you noticed any bilingual signs (signs in both English & Spanish) at The Children's Place?
 
Yes
 
No
 
 

How do you feel about bilingual signs (signs in both English & Spanish)?
 
I like it when I see signs in both English & Spanish
 
I am indifferent when I see signs in both English & Spanish
 
I don't like it when I see signs in both English & Spanish
 
 
Please state how strongly you agree with the following statements.
Strongly Disagree Disagree Neutral Agree Strongly Agree
I prefer retailers who only have signs in English
I wish product tags were bilingual
I am happy when there are bilingual signs
I wish other retailers had bilingual signs
I feel a sense of pride when I see bilingual signs
I respect retailers with bilingual signs because it shows a sense of community
I am offended when I see bilingual signs
I find bilingual signs to be confusing
I only shop at stores with bilingual signs
I prefer stores with bilingual sales help
I spend more money at stores with bilingual signs
 
 
 
Do you have any other comments you would like to share regarding bilingual signs (signs in English & Spanish)?
   
 
 
 
How did you learn about The Children's Place?

Please check all that apply

 
Shopping in mall
 
Mall information/flyers
 
Magazines
 
Newspaper
 
E-Mail
 
Standard mail
 
Radio
 
Internet
 
Word of mouth
 
Other
 

 
 

Which of the following outlets provides you with information on new products?

Please check all that apply

 
Shopping in mall
 
TV
 
Newspaper
 
Magazines
 
Radio
 
Internet
 
E-mail
 
Mall information/Flyers
 
Other
 

 
 


Just For The Record
 

* Which of the following categories best describes your ethnic background?
 
Caucasian/White
 
African American
 
Latino/Hispanic
 
Asian
 
Prefer not to answer
 
Other
 
 
 

Please select the statement that fits most accordingly.
 
I was born outside the US
 
I was born inside the US, but my parents were born outside the US
 
My parents & I were born inside the US, but my grandparents were born outside the US
 
My grandparents were born inside the US
 
 

In your home, do you:
 
Always speak English
 
Speak mostly English but some Spanish
 
Speak English & Spanish about equally
 
Speak mostly Spanish but some English
 
Always speak Spanish
 
Other
 
 
 

Roughly speaking, in what range does your total annual family income fall?
 
Under $25,000
 
$25-35,000
 
$35-50,000
 
$50-70,000
 
$70-100,000
 
$100-150,000
 
Over $150,000
 
Prefer not to answer
 
 

Your gender?
 
Male
 
Female
 
 
 
What is your age?
   
 
 

Thank you for participating in our research. We are very interested in your opinions on shopping. As a thank you for your time and insight, you will receive an e-mail with a coupon within two weeks of completion of this survey.
 
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