Identify the basic principles of marketing
Describe the strategic marketing process
Explain the importance of accurate research
Complete an environmental scan
Create a consumer target market profile
Recognize the importance of brand management and product/service differentiation
Identify the five steps in the consumer buying decision process
Describe the creation of value and the process for satisfying customer needs and wants
Explain the elements of the Marketing mix
Distinguish the of the consumer market, from those of the Business to Business market.