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2011
May
I
Ice-Creams Market Survey
Ice-Creams Market Survey
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Hello Friends,
I am enterpeneur who is looking to set up a new Ice-Cream franchise in your locality.
You are invited to participate in our Ice cream survey(based in new Delhi, India).In this survey, we need approximately 50 to 100 respondents. It will take approximately 5 to 10 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. It is very important for us to learn your opinions.
Your survey responses and information will be kept stricly confidential.Thank you very much for your time and support. Please start with the survey now by scrolling down.
Hope to hear from you very soon as we need responses very soon.
I Agree
Do you buy ice-cream? *
Yes
No
Is it for personal consumption?
Yes(Please proceed to Q3)
No (Please proceed to Pg3 Q4)
What is the brand of the ice-cream that you normally purchase?
Kwality Walls
Mother Dairy
Mc Donald's
Giani
Giani's
Vadilal
Baskin Robins
Cream bell
Gellatin
Other ( Please Specify)
Which type of flavour do you prefer?
Conventional flavours [e.g Chocolate, vanilla, strawberry] (Proceed to Q6)
Localised flavours [e.g Chiku, mango, Belgium Chocolate, Punjabi delight, HCF etc] (Proceed to Q5)
Please rank the following local flavours accordingly to your preference.(1 being least peferred and 5 being most preferred)
1
2
3
4
5
Butter Scotch
Begium Chocolate
Punjabi Delight
Giani's Special
Hot Chocolate Fudge
Chiku
Mango
All American Banana Split
Black Current
Lichi
Sitafal
Orange/ Cola / Lime
Please state down the new local ice-cream flavour(s) that are currently not available in the market but you wish to have in the future. :
How do you prefer to have your ice-cream in?
cup
cone
Bread
Crepes
Stick
Tub
Waffle
Other ( Please Specify)
What factors do you take into consideration when purchasing ice-cream? Please rank accordingly as 1 being least preferred, 4 being neutral and 7 being most preferred.
1
2
3
4
5
6
7
a. Price
b. Quality of ice-cream (e.g. creaminess etc)
c. Contents of the ice-cream (e.g. Low fat, sorbet)
d. Occasion (e.g. Birthday celebration)
e. A promotion going on
f. Launching of new flavours
How frequently do you purchase ice cream?
Everyday
3-4 times a week
Once a week
Once a month
Other ( Please Specify)
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