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Hi,


We are a group of NUS students doing a survey to find out the market potential for a portable document-scanning product. We would appreciate if you could take some time to assist us by completing this questionnaire. Thank you.
 
 



SECTION A
 


Please read the following product description and answer Questions 1 – 5.



Product description:


This is a product which combines the features of a highlighter and a scanner. It has a detachable memory USB and is able to scan various font sizes/ types. The product has a shape of a highlighter and captures information that you highlight (optional ink highlight feature), allowing you to retrieve the captured information from the product itself or to transfer the information to a computer using a USB cable
 
 

* 1a) Have you heard of such a product before? If No, please skip to Q2.
Yes No
 
 
 
* 1b)How did you get to know about the product?
   
 
 

* 1c)Have you tried the product before? If No, please skip to Q2.
Yes No
 
 

* 1d)Are you still using the product?
Yes No
 
 
 
* 1e)What prompted you to try the product?
   
 
 
 
* 1f)What do you think of such a product?
   
 
 
 
* 1g)Are there any ways to improve the product? Please proceed to SECTION B.
   
 
 

2)Please rate the importance of the following attributes for such a product, 1 being not important at all, 5 being extremely important. Please Choose your option
Not important Important Extremely Important
* Memory
* Accuracy of scanning
* Speed of scanning
* Size of product
* Size of display screen
* Product design
* Price
 
 
 
* 3) Please list down any other attributes which you think would be important for a product like this.
   
 
 

* 4a) Would you be willing to try such a product?
Yes No
 
 
 
* 4b) Please explain your response in Q4a. After which, if your response to Q4a is “No”, please proceed to Q5.
   
 
 

4c) How much would you be willing to pay for such a product?
 
S$0 - S$50
 
S$50 - S$100
 
S$100 - S$150
 
S$150 - S$200
 
S$200 - S$250
 
Other
 
 
 

* 5. How do you keep yourself updated of new products information?
Please state source in lines provided. You may select more than one option
 
Newspaper
 
Friends
 
Magazine
 
Family
 
Internet
 
Other
 

 
 

*

SECTION B
 
 
 
* 1) Please indicate your occupation:
   
 
 
 
* 2) Please indicate your age:
   
 
 

* Gender:
Male Female
 
 

* 4) Please indicate your educational Level:
 
PSLE
 
GCE “O” Level
 
GCE “A” Level
 
Diploma
 
Graduate
 
Post-graduate
 
Other
 
 
 

* 5) Should you be receiving monthly allowance or income, please indicate the amount:
 
0S$ - S$200
 
S$200 - S$500
 
S$500 - S$1000
 
S$1000 - S$3000
 
S$3000 - S$5000
 
Greater than S$5,000
 
Please contact [email protected] if you have any questions regarding this survey.
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