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  5. Image of Penang as International Destination
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UNIVERSITI TEKNOLOGI MARA
FACULTY OF BUSINESS MANAGEMENT
BACHELOR IN BUSINESS ADMINISTRATION (HONS) IN INTERNATIONAL BUSINESS

Questionnaire

Dear respondents,

I’m a final semester student from Business Management Faculty in UiTM Perlis, currently conducting a research on Image of Penang as International Destination. This survey form intends to help me gain more information and data collected about what tourists think about Penang Tourism. For simplicity, the entire question asked is about your individual understanding. Thank you for your valuable time, your cooperation and participation in this survey is highly appreciated.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

from,
Mohamad Nornaim
 
 
 
 
Gender
 
Male
 
Female
 
 
 
Age
 
Below 17
 
18-30
 
31-50
 
51 and over
 
 
 
Continent of residence.
 
Asia
 
Europe
 
Middle East
 
North and South America
 
Africa
 
Other
 
 
 
Is this the first time you visit Penang?
 
Yes
 
No
 
 
 
Where did you hear about Penang tourist destination?
 
I already knew it.
 
The internet.
 
Friends.
 
Books and guides.
 
Travel agency.
 
Fairs and exhibition.
 
Other.
 
 
 
What are the main reasons for you to visit to this tourist destination?
 
Rest & relaxation
 
Visiting relatives & friends
 
Business reasons
 
Sports and recreation
 
Other
 
 
Image of Penang as International Destination
What do you think about Penang tourism?
The island is beautiful and clean.
The local people are friendly.
The place is peace and harmony.
Easy to travel because there are many transportation provided.
I like the environment here.
 
 
Shopping.
I satisfy with the quality of goods.
The price of goods are affordable.
There are many interesting things can be found and purchase at here.
The shopping mall where I went are beautiful and high class.
I like the behavior of the seller with the customer.
 
 
Cultural Heritage.
Strongly Disagree Disagree Neutral Agree Strongly Agree
I satisfy with the historical building in Penang.
I get more information about history of Penang.
The building still in good condition.
I say positive things about this heritage place to other people.
I think Penang is one of the best heritage in Asia.