INFLUENCE OF FOREIGN RETAIL CHAINS ON BUYING BEHAV

Dear Sir/Madam,
I am presently working on the above-mentioned research topic as part of a thesis for a Masters in International Food Business and Consumer Studies, University of Kassel and University of Applied Sciences of Fulda, GERMANY.

I would appreciate and be most grateful if you could spare some time to complete the given questionnaire and hand it over to me once it is complete. Your contribution is of utmost importance to understand the consumer buying behaviour, choosing food retail shops and the effect of foreign retail chains on local food retail stores in India. The results will help to understand on what goes in the mind of the buyer to take decisions and what the important considerations’ are while visiting any food retail chains. The estimated time to complete this questionnaire is 15 minutes.

I wish to assure you that the data obtained as provided by you will remain strictly confidential and will be handled by the author only. As such, there is no mention of the company name or name of person completing the questionnaire. Once compiled and analyzed, the results of the research can be communicated back to you through an Executive Briefing. Should you require a copy of this abstract, please complete the last part of the questionnaire.

I thank you beforehand for your valuable time and assistance.

If you have any further questions please contact Prof.Dr. Angelika Ploeger from University of Kassel
E.mail: [email protected]

Yours Sincerely,
SRINIVAS SHESHALA
M.Sc. International Food Business and Consumer Studies.
University of Kassel and University of Applied Sciences of Fulda,
GERMANY.

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