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  1. Surveys
  2. 2005
  3. March
  4. I
  5. International Agencies
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Hello:

You are invited to participate in our "International Agencies" survey. In this survey, approximately 20 people will be asked to complete a survey that asks questions about the way you purchase advertising space. It will take approximately 3 minutes to complete the questionnaire.


Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.


Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Lauren Palmer by email at the email address specified below.


Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
* What is your company's name?
   
 
 

Do you use a media buying agency/media broker to obtain advertising space on the Internet? Please check one response.
Yes No
 
 
 
If you answered "no" to question #2, how do you purchase space for Internet advertising?
   
 
 

What are the drawbacks of the method that you currently use to purchase advertising space? (Feel free to mark more than one response.)
 
Lack of creative control over the look of the ad?
 
Insufficient amount of communication between your agency and your media buyer?
 
Sevice does not produce prompt results, little or no feedback on the success or effectiveness of your advertisement?
 
We have no complaints.
 
Other

 
 
 
If you marked "other", what are the drawbacks of your current method?
   
 
 

If you marked that you have no complaints, please tell us what you feel are the strenghts of your media buying agency/media broker/method of obtaining Internet advertising space. (Feel free to mark more than one response.)
 
Quick response time/easy to contact.
 
Service is the best value/cheapest.
 
Amount of feedback we receive from the ads that are placed.
 
We have current complaints about our service.
 
Other

 
 

How did you find out about your current media buyer? (Please check only one box.)
 
Direct contact with a representative from the agency?
 
Recommendation?
 
An Advertisement?
 
Other
 
 
 
If you marked "recommendation" or "an advertisement", please state from whom or posted where.
   
 
 

Have you heard of iii-Interactive ("3" Interactive)?
Yes No
 
 
 
Here's your chance to give any response that you feel you did not have space to convey in the above questions. You can even give feedback on the quality of this survey.
   
 
Please contact [email protected] if you have any questions regarding this survey.
Thank you so much for your time! As students, we greatly appreciate your input!
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