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Thank you for allowing the time to assist us with this study. As we mentioned in the email, we will be offering a $15 cheque or making a $20 donation on your behalf, you will receive a receipt for this.
As you make your way through this study, please use the 'next' button at the base of the page to move forward. You have completed the study once you press 'submit' on the final page and the window closes. Do not use the forward or back buttons of your browser as this will disrupt the script and may impede the completion of the study.
If you have any issues with this script please let us know at [email protected] we will attempt to assist you as soon as possible.
Thanks again, we appreciate your input!
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| * For ID purposes, please verify the email address that you received the link to complete this study. | | |
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* Which of the following best describes you or your organization? |
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Just to make sure we talk to a variety of growers and producers, which of the following describes what you do as part of your operation? Do you…? *
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* Which of the following best describes your operation’s gross turnover? That is, the total annual revenue from production and farming-related activities. |
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$1 to less than $5,000 per year
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$5,000 to less than $10,000 per year
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$10,000 to less than 50,000 per year
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$50,000 to less than 100,000 per year
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$100,000 to less than 250,000 per year
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$250,000 or more per year
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* Which of the following categories includes your age? |
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* Do you have another source of income in addition to the income generated from your farming operation? |
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* Which of the following would you say is your primary source of income? |
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| * And what percentage of your time is used for farming-related activities in a typical week? Please make your best estimate | | |
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* Which of the following best describes the amount of farmed and/or maintained land on your operation? |
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* Which of the following types of equipment do you currently own or lease on your farm? |
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Do you own, lease or have shared ownership of your...?
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Of the equipment you own, did you purchase it new or used?
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How satisfied would you say you are with your...?
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* How much horse power does your 'tractor with a front-end loader' have that you currently use on your farm? |
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* How much horse power does your 'tractor without a front-end loader' have that you currently use on your farm? |
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Which of the following tasks, if any, do you use you equipment for?
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* Does your operation either produce certified organic products or are you currently working towards certification? |
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* Recently, we are beginning to see produce in the grocery store or at open markets that is labeled “locally grown” or “local fresh”. Do you use that phrase when marketing your farm’s products? |
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* How likely are you to start representing your products as “locally grown” or “local fresh”? |
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Now I would like to get your general opinion toward a variety of aspects related to farm production and farm operations.
For each item, please tell me how much you personally agree or disagree with the statement.
Using a scale from 1-10 where 10 means you “strongly agree” and 1 means you “strongly disagree”, please tell me how much you agree or disagree with the statement
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Continuing with the same scale, how much do you agree with these statements?
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* How much have you spent on purchasing equipment for your farm, such as tractors, balers, plows, etc., in the past 12 months? This could include equipment purchased new or used. |
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* And what about equipment maintenance – how much did you spend on equipment maintenance and repairs in the past 12 months? |
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* Do you typically finance the equipment purchases on your farm? |
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* Have you purchased any new farm equipment in the last 3 years? |
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Now I am going to read you another list of statements. Again, using a scale from 1-10 where 10 means you “strongly agree” and 1 means you “strongly disagree”, please tell me how much you agree or disagree with each of the following statements.
How strongly would you say you agree or disagree with...?
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We’re almost done. We just want to ask you a few more questions about some farm-related companies and brands. |
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I am going to read a list of different brands of farming equipment. For each one, please tell me how familiar you are with that brand?
The options are “never heard of the brand,” heard of it, but have never owned it,” “owned in the past,” and “currently own that brand.”
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I would like you to tell me how much you agree that these adjectives apply to 'Massey Ferguson'.
Using a scale of 1 to 5 with 1 meaning you strongly disagree and 5 meaning you strongly agree with these descriptions of the brand.
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I would like you to tell me how much you agree that these adjectives apply to 'Valtra'.
Using a scale of 1 to 5 with 1 meaning you strongly disagree and 5 meaning you strongly agree with these descriptions of the brand.
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I would like you to tell me how much you agree that these adjectives apply to 'Deutz'.
Using a scale of 1 to 5 with 1 meaning you strongly disagree and 5 meaning you strongly agree with these descriptions of the brand.
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I would like you to tell me how much you agree that these adjectives apply to 'Mahindra'.
Using a scale of 1 to 5 with 1 meaning you strongly disagree and 5 meaning you strongly agree with these descriptions of the brand.
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I would like you to tell me how much you agree that these adjectives apply to 'McCormick'.
Using a scale of 1 to 5 with 1 meaning you strongly disagree and 5 meaning you strongly agree with these descriptions of the brand.
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I would like you to tell me how much you agree that these adjectives apply to 'Cub Cadet'.
Using a scale of 1 to 5 with 1 meaning you strongly disagree and 5 meaning you strongly agree with these descriptions of the brand.
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I would like you to tell me how much you agree that these adjectives apply to 'Case IH'.
Using a scale of 1 to 5 with 1 meaning you strongly disagree and 5 meaning you strongly agree with these descriptions of the brand.
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I would like you to tell me how much you agree that these adjectives apply to 'John Deere'.
Using a scale of 1 to 5 with 1 meaning you strongly disagree and 5 meaning you strongly agree with these descriptions of the brand.
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I would like you to tell me how much you agree that these adjectives apply to 'Kubota'.
Using a scale of 1 to 5 with 1 meaning you strongly disagree and 5 meaning you strongly agree with these descriptions of the brand.
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I would like you to tell me how much you agree that these adjectives apply to 'Stihl'.
Using a scale of 1 to 5 with 1 meaning you strongly disagree and 5 meaning you strongly agree with these descriptions of the brand.
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I would like you to tell me how much you agree that these adjectives apply to 'Ford'.
Using a scale of 1 to 5 with 1 meaning you strongly disagree and 5 meaning you strongly agree with these descriptions of the brand.
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I would like you to tell me how much you agree that these adjectives apply to 'New Holland'.
Using a scale of 1 to 5 with 1 meaning you strongly disagree and 5 meaning you strongly agree with these descriptions of the brand.
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I would like you to tell me how much you agree that these adjectives apply to the 'other' brand you mentioned.
Using a scale of 1 to 5 with 1 meaning you strongly disagree and 5 meaning you strongly agree with these descriptions of the brand.
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How satisfied are you currently with your....?
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Where did you purchase your....?
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* Based on your previous answers, I am now going to randomly select one dealer that you have worked with to get an idea of your level of satisfaction with their business.
How satisfied are you overall with your John Deere dealer? |
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* Which of the following best describes your marital status? |
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* You mentioned that you have another source of income not related to farming. Which of the following best describes the level of income generated from your non-farm related job? |
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* Do you use any of this income to support farm-related activities? |
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* Do you plan on retiring or leaving the farming industry? |
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* Do you plan on retiring from your other non-farm related job? |
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Thank you very much for participating in our study today. Please ensure that you fill in your address information below so that we can ensure you receive the honorarium to show our appreciation. |
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* How would you like to receive your honorarium? You will receive an individual receipt for any donation. |
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Thank You for taking the time to assist us today, but at this time your profile does not fit our criteria. |
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