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  5. Lane Bryant
 
 
Enter answers as they appear on paper questionnaires.
 
 
 
Survey ID
   
 
 
 
Store:
 
Riverhead, NY
 
Atlantic City, NJ
 
Limerick, PA
 
Lancaster, PA
 
 
 
Date:
 
11/13/09
 
11/14/09
 
11/20/09
 
11/21/09
 
 
 
How many times a year do you visit Outlet Centers to do your shopping?
   
 
 
 
Did you come to the Outlets today planning to visit Lane Bryant?
 
Yes
 
No
 
 
 
What was the primary reason you visited Lane Bryant today?
 
I had a specific clothing need in mind
 
I received/found a coupon and wanted to use it
 
I received an email/mailing and wanted to see/try on the clothing in person
 
I received an email/mailing about a sale or other special pricing
 
I wanted to see what kind of items they carried in the Lane Bryant Outlet
 
I wanted to see what the prices were at the Lane Bryant Outlet
 
A shopping companion wanted to visit Lane Bryant Outlet
 
Other
 
 
 
 
For what specific items were you looking for? (Select all that apply)
 
Casual pants
 
Jeans
 
Dresses
 
Bras
 
Panties
 
Sleepwear
 
Shapewear
 
Shoes
 
Handbags
 
Jewelry
 
Shirts
 
Knit Tops
 
Dress Pants
 
Special Occasion
 
Casual Jackets
 
Wear-to-work Jackets
 
Other
 

 
 
Would you categorize the style of the item you are looking for as Fashion or Basic?
 
 
 
What encouraged you to go into the store?
 
Familiar with store, but didn’t know they had a location here
 
Wasn’t familiar with store, but carried items I was looking for
 
Merchandise window displays caught my eye
 
Special price offers / displays caught my eye
 
A shopping companion wanted to visit Lane Bryant Outlet
 
Other
 

 
 
 
What items?
   
 
 
 
Did you purchase anything from the Lane Bryant Outlet today?
 
Yes
 
No
 
 
 
Why did you not make a purchase from the Lane Bryant Outlet today?
 
They do not carry my size
 
I found an item but my size was not in stock
 
I found an item but the fit was not exactly right
 
Did not carry the length I needed (petite or tall)
 
The collection was too contemporary for my taste/need
 
The collection was too traditional for my taste/need
 
The collection was too casual for my taste/need
 
The collection was too dressy for my taste/need
 
I did not like the colors available in my size
 
They did not have the specific item(s) I was looking for
 
The items were too expensive for my budget
 
I was concerned about the quality/durability of the garments
 
I could get something better for the same price somewhere else
 
Too hard to find what I was looking for
 
Store personnel were unavailable
 
The fitting rooms were in use/unavailable
 
The fitting rooms were dirty or poorly maintained
 
The store was messy or poorly maintained
 
The wait was too long to check out
 
Just browsing
 
Other
 

 
 
 
What size are you looking for?
   
 
 
 
What item and what size?
   
 
 
 
What color were you looking for?
   
 
 
 
What was the item you were looking for?
   
 
 
 
What was the item?
   
 
 
 
What were you willing to pay for it?
   
 
 
 
Where else could you get it?
   
 
 
 
Was it too high to reach?
 
Yes
 
No
 
 
 
Were they assisting other customers?
 
Yes
 
No
 
 
 
Where are you going next to find what you are looking for?
 
Macy’s
 
JCPenny’s
 
Avenue
 
Torrid
 
Lane Bryant retail
 
Fashion Bug
 
Catherines
 
Other Outlets
 
Nowhere
 
Other
 

 
 
 
Does it help you make a purchase when you see the product put together to make outfits?
 
Yes
 
No
 
 
 
Do you think we show enough outfits?
 
Yes
 
No
 
 
 
How good were the deals in the store today? Please use a scale from 1 to 5, where 1 is nothing special and 5 is excellent deals.
Nothing special
1
2
3
4 		Excellent
5
 
 
What do you typically pay for each of the following types of items at an Outlet center? (Please provide a specific number that is about average)
$
Basic v-neck tee
Basic 5 pocket jeans
Basic Wear to Work Pant
Basic turtleneck sweater
Fashion print knit top
Fashion jean
Wear to Work Jacket
Bra
 
 
 
Not including today, have you ever visited a Lane Bryant Outlet store (not retail) before?
 
Yes
 
No
 
 
 
How many times have you made a purchase at a Lane Bryant Outlet store in the past year?
   
 
 
 
Have you ever visited a Lane Bryant retail store (not at an Outlet center)?
 
Yes
 
No
 
 
 
How many times have you made a purchase at a Lane Bryant retail store in the past year?
   
 
 
 
How does the Lane Bryant Outlet compare to the Lane Bryant retail store?
 
There are more items in my size in stock
 
There are fewer items in my size in stock
 
They carry a wider range of sizes
 
They carry a narrower range of sizes
 
The collection is more fashionable
 
The collection is more traditional
 
The collection is more casual
 
The collection is more dressy
 
There are more choices of what I like
 
The are fewer choices of what I like
 
The items are less expensive
 
The quality/durability of the garments is worse
 
The quality/durability of the garments is better
 
The quality/durability of the garments is the same
 
The store is less organized
 
The store is more organized
 
There are more ‘outfits’ displayed
 
There are less ‘outfits’ displayed
 
Store personnel is more available
 
Store personnel is less available
 
Other
 

 
 
 
Is there something that you specifically did not like about the Lane Bryant Outlets store?
   
 
 
 
Other/Positive Comments:
   
 
 
 
Do you have a Lane Bryant credit card?
 
Yes
 
No
 
 
 
On a 0-10 scale, where 10 is most likely, how likely would you be to recommend Lane Bryant Outlet to a friend or family member?
Not at all
likely
0

1

2

3

4 		Neutral

5

6

7

8

9
Extremely
likely
10
 
 
 
Would you mind sharing your general clothing size?
 
Under 14
 
14-16
 
18-20
 
22-24
 
26-28
 
30+
 
Refused
 
 
 
What is your age?
   
 
 
 
Into which ethnic group do you classify yourself?
 
Caucasian
 
African-American
 
Latino
 
Asian
 
Other
 
 
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