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Hello:

You are invited to participate in a marketing survey for the Katz School of Business Marketing Management Class. In this survey, approximately 50 people will be asked to complete a survey that asks questions about their home computer operating systems. It will take approximately 4 minutes to complete the questionnaire.


Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for me to learn your opinions.


Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Anna Marie Pavone at 724-733-8511 or by email at the email address specified below.


Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.


 
 
1. 
What is your gender?
 
Female
 
Male
 
 
2. 
What is your age group?
 
20-35
 
36-45
 
46-55
 
56-75
 
 
3. 
What is your educational level?
 
High School
 
Jr College
 
4-Year Degree
 
Masters Degree
 
Doctorate
 
Professional Degree - i.e. Law or MD
 
 
4. 
Are you married?
 
Yes
 
No
 
 
5. 
How many Children do you have?
 
None
 
1-2
 
3-4
 
more than 4
 
 
6. 
Do you have a religion?
 
Yes
 
No
 
 
7. 
Do you own your own home?
 
Yes
 
No
 
 
 
What hobbies do you enjoy in your free time?
   
 
 
 
If you could do any type of activity, regardless of age or phyiscal ability, what would it be?
   
 
 
 
List an activity that you haven't tried but are planning to do in the future.
   
 
 
11. 
If you could do one of the 4 activities listed below, which would it be?
 
Gardening
 
Riding a bike
 
Running a 5K
 
Mountain Climbing
 
 
12. 
If you could do one of the 4 activities listed below, which would you choose?
 
Reading a book
 
Play golf or tennis
 
Mountain Biking
 
Sky Diving
 
 
13. 
Do you have a personal computer for use in your home?
 
Yes
 
No
 
 
14. 
If you have a home computer, do you share it with other family members ?
 
Yes
 
No
 
 
15. 
How many hours per week do you use, or would like to use a home computer?
 
None
 
1-4
 
5-8
 
More than 8
 
 
16. 
If you were to buy a home computer, how would you purchase it?
 
From a national retailer
 
From a local retailer
 
From an online vendor
 
Have a knowledgeable friend buy the components and assemble it
 
Buy and assemble the components yourself
 
 
17. 
If you were to buy a home computer, what elements would most influence your decision?
 
brand name
 
price
 
quality of components
 
speed of processing
 
operating system
 
graphics processing
 
Other
 

 
 
18. 
Rate your personal computer expertise.
 
No Experience
 
Beginner
 
Intermediate
 
Expert
 
 
19. 
In a home computer, do you know the function of the operating system?
 
Yes
 
No
 
 
20. 
If you have a home computer, who installed the operating system ?
 
Dealer
 
Experienced Friend
 
Experienced Relative
 
Self
 
 
21. 
Which Operating system do you have on your home computer?
 
Microsoft Windows
 
Linux
 
Apple MAC OS X
 
Other
 
 
 
22. 
Do you use a computer at work?
 
Yes
 
No
 
 
23. 
Which Operating System do you have on your work computer
 
Microsoft Windows
 
Linux
 
Apple MAC OS X
 
Other
 
 
 
24. 
Rate your experience with the Microsoft Windows Operating System?
 
No Experience
 
Minimal Experience
 
Average Experience
 
Expert
 
 
25. 
How would you rate the quality of the Microsoft Windows Operating System?
 
Unsatisfactory
 
Satisfactory
 
Very Satisfactory
 
No Opinion
 
 
26. 
How would you rate the security aspects of the Microsoft Windows Operating System?
 
Unsatisfactory
 
Satisfactory
 
Very Satisfactory
 
No Opinion
 
 
 
If Microsoft Windows were an animal, which would it be?
   
 
 
28. 
Rate your experience with the Linux Operating System?
 
No Experience
 
Minimal Experience
 
Average Experience
 
Expert
 
 
29. 
How would you rate the quality of the Linux Operating System?
 
Unsatisfactory
 
Satisfactory
 
Very Satisfactory
 
No Opinion
 
 
30. 
How would you rate the security aspects of the Linux Operating System?
 
Unsatisfactory
 
Satisfactory
 
Very Satisfactory
 
No Opinion
 
 
 
If Linux were an animal, which would it be?
   
 
 
32. 
Rate your experience with the Apple MAC OS X operating system?
 
No Experience
 
Minimal Experience
 
Average Experience
 
Expert
 
 
33. 
How would you rate the quality of the Apple MAC OS X operating system?
 
Unsatisfactory
 
Satisfactory
 
Very Satisfactory
 
No Opinion
 
 
34. 
How would you rate the security aspects of the Apple MAC OS X operating system?
 
Unsatisfactory
 
Satisfactory
 
Very Satisfactory
 
No Opinion
 
 
 
If MAC OS X were an animal, which would it be?
   
 
 
36. 
If you could have the perfect home computer, which operating system would you choose?
 
Microsoft Windows
 
Linux
 
Apple MAC OS X
 
Other
 
 
Please contact [email protected] if you have any questions regarding this survey.
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