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Questions marked with a * are required Exit Survey
 
 
Name
   
 
 
 
* Age
 
15-22
 
23-30
 
31-49
 
50+
 
 
 
* Please rank (1-6) the following in order of interest/preference:
MAC
Color Bar
Revlon
L’Oréal
Lakme
Maybelline
 
 
 
* How much do you generally spend on lipsticks on a monthly basis?
 
Below 500
 
500-1000
 
1000-1500
 
1500-2000
 
2000 and above
 
 
 
* Where do you buy lipsticks from?
 
Exclusive Store
 
Multi-brand Store
 
Online Shopping
 
 
 
* What type of lipsticks are your favourite?
 
Glossy
 
Matte
 
Shimmer
 
 
 
* What makes you buy the lipstick you use?
 
Brand
 
Quality
 
Packaging
 
Advertisements
 
 
 
* Which shades of lipstick do you buy often (Select all that apply)?
 
Pinks
 
Neutral
 
Reds
 
Neon
 
Other
 

 
 
Influence on buying behaviour:
Strongly Agree Agree Neutral Disagree Strongly Disagree
* Price is the most important variable while buying a lipstick
* My buying decision is affected by celebrity endorsements
* Whether a product has been tested on animal or not, affects my buying behaviour
* I prefer to buy lipsticks that have SPF