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Surveys
2012
September
L
Lone star bar b que chips and sauce
Lone star bar b que chips and sauce
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How often do you consume Bar B Que. chips?
One a week
Maybe once a month
All the time
Never
What chip is your favorite?
Salt and vinegar
Nacho cheese
Cool ranch
Bar-b-que
Regular
What is more important to you when consuming chips?
Price
Quality
Taste
Brand name
Easy to get
How do you hear about chips for the most part?
Magazines
Commercial
Retail outlets
Internet
Celebrity endorsements
Why do you consume chips?
They are a quick snack(grab and go)
They taste good
Something for the kids
No reason
I just love chips
What is your preferred brand
Doritos
Lays
Pringles
Off brand(the cheapest thing)
Frito lay
Cheetos
Would you be interested in a company who specializes in Bar B Que. sauces, chips and other products?
Yes
No
What do you like most about chip products? What do you like the least?
What is your overall assessment of chips in general?
Very good
Good
Neutral
Bad
Very bad
Will never eat chips
When thinking of buying a snack, do buying chips cross your mind first?
Yes
No
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