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Surveys
2013
January
L
Loyalty New Benefits
Loyalty New Benefits
0%
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Hello and thank you for your time today. As we mentioned in our email, we are conducting a survey on behalf of The Children's Place. We would like to invite you to take a 5-7 minute survey and earn a coupon for 20% off your next purchase of $30 or more at The Children's Place.
Your answers will help us improve so please provide honest feedback. All information will be confidential.
What loyalty or rewards programs do you belong to? Please choose 1 membership level per program or select I don’t belong to this program.
Basic Member
Frequent User
Not a Member
*
Sears Kidvantage/Shop Your Way Rewards
*
J. Crew Credit Card
*
JCP Rewards (JC Penney)
*
Target REDcard
*
Macy’s Star Rewards
*
myPLACE Rewards (The Children’s Place)
*
Gymboree Rewards
*
Express Next
*
Bloomingdale’s Loyalist
*
Game Stop Power Up Rewards
Basic Member
Frequent User
Not a Member
*
American Eagle AE Rewards
*
Old Navy Card
*
Rewards R Us by Babies R Us
*
Gap Card
*
P.S. Aeropostale Rewards
*
Dick’s Sporting Goods ScoreCard Rewards
*
Best Buy Reward Zone
*
DSW Rewards
*
Chico’s Passport Program
*
What is the primary benefit you would use in a rewards program?
Specially designed merchandise for members
Exclusive member only events
Multiple reward options to choose from
Free birthday gift
Communications about the brand
Percentage off discounts
First access to new merchandise
Ability to redeem points for merchandise in a separate catalog from the main retail store
Mobile App
Dollar off rewards certificates
Other
*
What are two additional benefits you would use in a rewards program?
(Please select 2)
First access to new merchandise
Free birthday gift
Mobile App
Exclusive member only events
Dollar off rewards certificates
Percentage off discounts
Multiple reward options to choose from
Specially designed merchandise for members
Ability to redeem points for merchandise in a separate catalog from the main retail store
Communications about the brand
Other
How appealing are each of the following features? Please rate them in terms of how likely you would be to participate in each.
Definitely would Use
Might Use
Definitely would NOT Use
*
Mobile app for Mom
*
Ability to redeem points for merchandise in a separate catalog from the main retail store
*
First access to new merchandise
*
Snacks for your child while shopping
*
Free birthday gift for child
*
Games (online or mobile app) for your child
*
Access to specially designed merchandise for members
*
Member’s only hours at the store
*
In-store events with kids entertainment
*
Please choose the top 3 features you would desire and rank them in order of 1 to 3, with 1 being your top choice and 3 being your last choice.
Snacks for your child while shopping
-- Select --
1
2
3
4
5
6
7
8
9
Mobile app for Mom
-- Select --
1
2
3
4
5
6
7
8
9
First access to new merchandise
-- Select --
1
2
3
4
5
6
7
8
9
In-store events with kids entertainment
-- Select --
1
2
3
4
5
6
7
8
9
Games (online or mobile app) for your child
-- Select --
1
2
3
4
5
6
7
8
9
Ability to redeem points for merchandise in a separate catalog from the main retail store
-- Select --
1
2
3
4
5
6
7
8
9
Free birthday gift for child
-- Select --
1
2
3
4
5
6
7
8
9
Member’s only hours at the store
-- Select --
1
2
3
4
5
6
7
8
9
Access to specially designed merchandise for members
-- Select --
1
2
3
4
5
6
7
8
9
Do you have any other comments for The Children's Place about the loyalty program, myPLACE Rewards?
Just For The Record
The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential.
*
What is your age?
*
What is your gender?
Female
Male
What are the ages & genders of the children you purchase clothing for?
Please check all that apply
Boy
Girl
N/A
*
0-12 months
*
1-3 years old
*
4-6 years old
*
7-10 years old
*
11-13 years old
*
Roughly speaking, in what range does your total annual family income fall?
Under $25,000
$25-35,000
$35-50,000
$50-75,000
$75-100,000
$100-150,000
Over $150,000
Prefer not to answer
*
Which of the following categories best describes your ethnic background?
Caucasian/White
African American
Latino/Hispanic
Asian
Prefer not to answer
Other
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