| |
Please take a few minutes to complete this survey and be eligible to win an iPod Nano Wristwatch. The Little Rock CVB is reaching out to meeting professionals to garner some basic perceptions of Little Rock as a meetings destination. These questions and your anwswers will help us better understand how we are perceived, our awareness and positioning relative to other meeting destinations, and will help us provide better destination services for groups in the future.
This survey will take about 10 minutes to complete, and at the end, if you would like to be included in the drawing for a free Ipod Nano Wristwatch, we ask you to provide an email address. Thanks again for your interest and participation.
Individual responses are confidential, and we ask that you offer us candid insights.
Little Rock Convention & Visitor Bureau
Note: Little Rock CVB Employees are not eligible for this drawing.
Thank you very much for your time. Please start with the survey now by clicking on the Continue button below.
|
| |
|
| |
| * Have you either attended or hosted a meeting or convention in Little Rock in the past 5 years? |
| |
|
|
| |
| * Have you either attended or hosted a meeting or convention in Little Rock in the past 10 years? |
| |
|
|
| |
| * Have you ever considered using Little Rock for a meeting or convention? |
| |
|
|
|
|
| |
| * What are the primary reasons why you have not ever considered Little Rock as a meetings destination? |
| |
|
|
|
|
|
| |
| * Please rate your level of awareness and knowledge of Little Rock as a meetings destination based on a scale of 1 to 10, where 1 is Not Well Informed and 10 is Very Well Informed. |
| |
|
|
|
|
| |
| * What is the first word or phrase that comes to mind when you think of Little Rock as a meetings destination? | | |
|
|
|
|
| |
| * What is the first word or phrase that attendees/delegates would use to describe Little Rock? | | |
|
|
|
|
| |
* Below is a list of 10 destinations that may compete with Little Rock for visitors and conventions. Please rank the top three meetings destinations which you think are the strongest, direct competitors to Little Rock.
First select the strongest competitor:
1st Strongest: |
| |
|
|
| |
* Now select the next strongest competitor with Little Rock:
2nd Strongest: |
| |
|
|
| |
* And finally the third strongest competitor with Little Rock.
3rd Strongest: |
| |
|
|
| |
| * What is the first word or phrase that comes to mind when you think of ? | | |
|
|
|
|
| |
| * What is the first word or phrase that comes to mind when you think of ? | | |
|
|
|
|
| |
| * What is the first word or phrase that comes to mind when you think of ? | | |
|
|
|
|
| |
| * What would you say are Little Rock’s strengths as a meetings destination? | | |
|
|
|
|
| |
| * What would you say are Little Rock’s weaknesses as a meetings destination? | | |
|
|
|
|
| |
| * Would you consider Little Rock a “one of a kind” destination for meetings? |
| |
|
|
|
|
|
|
|
|
| |
| * What should Little Rock do or offer to become a “one of a kind” destination for meetings? | | |
|
|
|
|
| |
| * Compared to three years ago, has Little Rock as a meetings destination…? |
| |
|
|
|
|
| |
| * Three years from now, do you think Little Rock as a destination will have…? |
| |
|
|
|
|
| |
* Please rate Little Rock as a meetings destination based on your perception or what you have heard, using a scale from 1 to 10, where 1 means Poor and 10 means Exceptional.
Distinctiveness compared to other meetings destinations? |
| |
|
|
| |
* Please rate Little Rock as a meetings destination based on your perception or what you have heard, using a scale from 1 to 10, where 1 means Poor and 10 means Exceptional.
Value of meetings facilities/hotel accommodations? |
| |
|
|
| |
* Please rate Little Rock as a meetings destination based on your perception or what you have heard, using a scale from 1 to 10, where 1 means Poor and 10 means Exceptional.
Overall experience provided to attendees/delegates? |
| |
|
|
| |
* Please rate Little Rock as a meetings destination based on your perception or what you have heard, using a scale from 1 to 10, where 1 means Poor and 10 means Exceptional.
Delegate’s perceived value of Little Rock as a meetings destination? |
| |
|
|
| |
| * What other city in the South has the best strategy as a meetings destination? | | |
|
|
|
|
|
|
|
|
| |
| * Which comparable other domestic (US) destination has the best strategy as a meetings destination? | | |
|
|
|
|
|
|
|
|
| |
| * Thinking about the geographic location of Little Rock, which of the following descriptors best fits your impression? |
| |
|
|
|
|
| |
| Are you an Arkansas resident? |
| |
|
|
|
|
| |
| Please include below any other comments, observations or suggestions. | | |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
| Thank you for your thoughts and opinions! |
| |
|
|
|
Loading...
