Luxury Consupmtion in China

AGE

GENDER

Male

Female

OCCUPATION

RATE FROM 1 TO 7 HOW IMPORTANT IS YOUR LOOK TO YOU

RATE FROM 1 TO 7 HOW IMPORTANT IS OTHER PEOPLE’S
IMPRESSION OF YOUR LOOK

WHAT IS FASHION FOR YOU?

Designers & Brands

Shopping

Expressing your personality

Showing your status / class

Looking trendy & stylish

Whole Lifestyle (all of the above)

Other

HOW WOULD YOU DEFINE YOUR PERSONAL STYLE?

HOW OLD WERE YOU WHEN YOU STARTED TO LIKE FASHION AND WHY?

WHERE DO YOU SEEK FOR FASHION (What inspires your clothing style) ?

WHICH FASHION DO YOU PREFER?

WHY DO YOU GO SHOPPING?

It makes me happy

Replace a broken garment / Special occasion

Upgrade my wardrobe to follow the latest trends

To spend time with family / friends

All of the above

Other

WHERE DO YOU SHOP THE MOST?

Department stores

Shopping malls

Little local stores

Designer Brand Stores

Multi-brand Stores

Online multi-brand stores (ex: www.itezhop.com)

Online official brand stores (ex: www.gucci.com)

Everywhere (all of the above)

Other

HOW DO YOU LIKE TO SHOP?

Often but little by little

Once in a while but globally

When I travel abroad

Anytime anywhere any quantity (all of the above)

Other

WHAT DO YOU LIKE THE MOST IN SHOPPING?

Window Glazing

Feeling Special (by the service)

Trying on the garment

Purchasing the item

Sharing the process with somebody or/and online

Everything (all of the above)

Other

HOW DO YOU CHOOSE THE STORE?

Location

Designers/Brands presented

Store design & Windows

By Advice

Randomly

Carefully taking in consideration all the aspects and occasion

Other

PRIORITIZE THE FACTORS OF THE BUYING DECISION (from the most №1 to the least №7 important one)

Price
Design
Comfort
Brand/Logo
Symbolism
Material/Fabric
Environmental friendliness

HOW DO YOU SELECT THE COLOUR OF THE ITEM?

Easy to combine with other clothes

Flatters the body / skin / hair / eyes

Simple visual attraction

Symbolism

Other

WHO INFLUENCES ON YOUR BUYING CHOICE?

ARE YOU A BRANDLOVER?

Yes

No

Perhaps a simple follower, but not a lover

PLEASE MARK THE BRANDS THAT YOU KNOW

WHAT IS YOUR FAVOURITE BRAND(S)?

WHAT MAKES YOUR FAVOURITE BRAND SO APPEALING TO YOU?

WHAT WAS THE MOST EXPENSIVE FASHION GARMENT YOU’VE EVER PURCHASED?

WHAT SERVICES DOES YOUR IDEAL DREAM FASHION STORE HAVE?