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| Thank you for taking the time to share your opinions. This survey should take no more than 10 minutes to complete. We thank you again for providing your valuable insight. You will be able to print out your any day paint pass upon completion of the survey. |
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| * Do you have children under the age of 14? |
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Please indicate the age and gender of your child(ren). (Please select all that apply)
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| * Where do you learn about potential leisure activities for your children? (Leisure activities may include anything you do with your child(ren) to pass time with them or their friends after school, on weekends, or holidays.) |
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| * Which newspapers or magazines specifically? |
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| * Which websites specifically? |
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* Which of the following places have you taken your children to for leisure activities within the last year? (Please select all that apply)
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How important are the following aspects of the experience when deciding where to take your child(ren) for leisure activities?
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| * Who has the most influence over where your child(ren) go for leisure activities most of the time? |
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| * Including adults and children, how many people are part of a typical leisure activity outing for your family? | | |
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| * How much do you expect to spend, for both children and adults, on a typical leisure activity outing with your family? | | |
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| * How many leisure activity outings does your family make in a typical month? | | |
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| * If you could divide your child(ren)’s leisure time across the following types of activities, what percent of their leisure time would you like to be spent on each? (Structured classes would be the only activity that would require an appointment, please consider all others to be walk-in.) |
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| | Values must add up to 100 |
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| * When you are thinking of having a birthday party for your child, how much do you generally think the party will cost? | | |
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| * Have you ever been to MAKE? |
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| * Why have you never been to MAKE? (Please select all that apply) |
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| * Which MAKE location have you visited? (Select all that apply) |
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| * What type of visit(s) have you made to MAKE? (Select all that apply) |
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| * With whom have you visited MAKE? (Please select all that apply) |
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| * How far in advance do you typically plan your visit to MAKE? |
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| * What type of event have you attended at MAKE? (Please select all that apply) |
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| * Make has a $36 annual studio membership program that allows you to paint for free on weekdays for an entire year. Are you a member of MAKE’s membership program? |
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| * Why are you not a member of Make’s membership program? |
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| * Was your first visit to MAKE the first pottery painting experience for anyone in your group? |
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| * Approximately how many times did you visit MAKE in 2009? |
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| * How many times do you plan to visit MAKE in 2010? |
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| * Why do you not plan to visit MAKE in 2010? (Please select all that apply) |
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| * How can MAKE encourage you to make more visits? (Please select all that apply) |
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| * Are you aware that, upon request, our in-house artists are available to create custom gifts for you to purchase? |
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| * Do you think of MAKE as a place to buy gifts (gift cards, customized pottery etc.)? |
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| How satisfied are you with the following aspects of the experience at MAKE?
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| How does MAKE compare to other leisure activities that are available to you?
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* How likely are you to recommend MAKE to a friend or family member?
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| * Have you ever been involved in the planning of an organized event(s) for which MAKE was considered as a venue? |
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| * Do you work at a place that holds any off-site events (such as office holiday parties, teambuilding or other office celebrations/ get-togethers)? |
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| * Have you ever recommended, or considered recommending, MAKE as a venue for a work event/party? |
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| * Why have you not recommended MAKE as a venue for a work event/party? |
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| * Which MAKE location(s) did you consider for your organized event? (Please select all that apply) |
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| * For what type of event(s) have you considered MAKE? |
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| * Which of the following places did you also consider for your children’s party? (Please select all that apply) |
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How important were the following attributes in selecting the right venue for your event?
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| * Did you select MAKE for your event? |
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| How satisfied were you with the following attributes of your event at MAKE?
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| What was your perception of the following attributes of the MAKE location you considered for your event?
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| * Where did you end up holding your children’s event? |
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| * Ultimately, why did you not choose MAKE for your event? |
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* How do you learn about possible venues for corporate events? (Please select all that apply)
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| * How do you and your family/friends generally refer to the MAKE location(s) that you are aware of? |
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To what extent do you agree or disagree with the following statements about how MAKE is viewed within the community of your peers?
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* How much more frequently would you visit MAKE if you could make reservations? (Please use the following 5 point scale)
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* If MAKE were to offer a regular and diverse program of art-related classes, how interested would you be in attending (or having your children) attend? (Please use the following 5 point scale)
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If MAKE were to launch a new store concept in creative activity entertainment in a state-of-the-art large facility that offered a broad choice of multiple arts and crafts activities and classes across many mediums/disciplines in a fun environment, how likely would you be to check it for the following types of visits?
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| * What area best describes where you live? |
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| * How far would you travel to visit a place like the new MAKE concept described earlier to check it out once? |
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| * If you liked this place, how far would you travel to visit it more regularly (at least once every three months)? |
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| * Would you travel into Manhattan to visit a place like the new MAKE concept described earlier to check it out once? |
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| * If you liked this place, would you travel into Manhattan to visit it more regularly (at least once every three months)? |
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Specifically, how interested would you be in each of the following types of activities?
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Clearly, the cost of different leisure activities impacts how often you are willing to do them. Please indicate how often you would consider visiting the new MAKE concept described earlier at each of the following prices. These prices represent the total cost per person in your group.
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Please indicate to what extent you agree or disagree with the following statements.
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| * Into which ethnic group do you classify yourself? |
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| * Into which age range do you fall? |
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| * What is your marital status? |
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| * Into which range does your household income fall? |
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| * Would you be interested in participating in a focus group to discuss the new MAKE store concept described earlier? |
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