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* Age
 
18 under
 
19-24
 
25-30
 
31-35
 
36-40
 
41-45
 
46-50
 
51-55
 
56+
 
 
 
* Gender
 
Female
 
Male
 
 
 
* Nationality
 
Emirati
 
Comorian
 
Palestinian
 
Jordanian
 
Syrian
 
Egyptian
 
American
 
British
 
Indian
 
Pakistani
 
Bangladeshi
 
Filipino
 
Other
 
 
 
 
* Emirate
 
Abu Dhabi
 
Dubai
 
Ajman
 
Fujairah
 
Sharjah
 
Umm Al Quwain
 
Ras Al Khaimah
 
 
 
Which biscuit(s) is/are your favorite brand(s)?
 
Americana
 
Private
 
Britannia
 
IFFCO/Tiffany
 
Heinz
 
Walkers
 
Kraft
 
Unilever
 
Parle
 
Altria
 
Other
 

 
 
How satisfied are you with your current biscuits brand?
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied
Price
Payment Terms
Biscuit Availability/Supply
Quality of Taste
Quality of Health
Consumption (quantity)
Overall
 
 
 
Frequency of eating biscuits
 
Weekly
 
Monthly
 
Quarterly
 
Annually
 
Other
 
 
 
 
Place of Eating / Buying
 
Coffee Shop
 
Grocery
 
Supermarket
 
Hypermarket
 
Store in Mall
 
Other
 

 
 
 
Biscuit type / taste / shape
 
Healthy
 
Boost Energy
 
Crackers
 
Sweet, Salty
 
Nuts
 
Sugar Sprinkle
 
Soft
 
Hard
 
Buttery
 
Oats
 
Cookie
 
Chip
 
Round
 
Square
 
Heart
 
Flower
 
Leaf
 
Star
 
Cartoon Character
 
Net
 
Fish
 
Other