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  2. 2013
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  5. Market Research Hasbro
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Exit Survey
 
 
Which gender are you?
 
Male
 
Female
 
 
 
How often do you buy games for children under the age of 5?
 
Always
 
Often
 
Sometimes
 
Hardly
 
Never
 
 
 
Which of the following types of games would you most likely buy for an under five year old?
 
Educational Game
 
Physical Activity
 
A children’s version of a popular board game
 
Digital games e.g. Nintendo DS
 
Other
 
 
 
 
How much are you willing to spend on a board game?
 
Under £10
 
£10.01 - £15
 
£15.01 and over
 
 
 
How do you like to buy products, specifically children’s toys?
 
In store
 
Online
 
Over Telephone
 
Other
 
 
 
 
Which of the following methods of promotion are most likely to attract you?
 
TV Advert
 
Newspaper/Magazine
 
In-shop display
 
On-line promotion
 
Other
 
 
 
 
If you had to choose a newspaper paper to read, which would it be?
 
The Sun
 
Daily Mail
 
The Daily Express
 
The Times
 
The Guardian
 
I don’t read newspapers
 
Other
 
 
 
 
What age group do you belong to?
 
15 and under
 
16-24
 
25-35
 
36-45
 
46-55
 
56+
 
 
 
How often do you play board games?
 
Daily
 
Weekly
 
Monthly
 
Annually
 
Never
 
 
 
What is/are your favourite thing(s) about board games?: