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| What is your main farming activity? (mainly interested in cattle farmers) |
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| OPTION I: If the health monitoring service was available NOW, and it was available to your company as an additional product offering for your customers; how would you rate your companies interest in this product? |
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OPTION II: What if the circumstances were the same as those mentioned in Option I, but the product was manufactured in such a way that it could be easily integrated with your existing technology.
How would you rate your companies interest in this product? |
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OPTION III: What if the circumstances were the same as those mentioned in Option II, but the offer was exclusively licenced to your company.
How would you rate your companies interest in this product?
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If we were to offer you the opportunity of becoming a stakeholder with a view to designing the end product to suit your needs, would you be interested in signing an agreement in the near future?
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| Below are a list of features that are part of the product. How important is each feature to you?
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Whether or not you know about Animal Health Monitoring Systems, how would you rate your interest?
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| What is it that you like most about our product? Please enter as many items as you wish. | | |
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| What do you like least about our product? | | |
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Based on the product description, how interested would you be in licencing this new product if it were within your budget? Please check one.
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| About what would you expect to pay for a system for 100 dairy cows? | | |
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| In considering the overall direction of your company's marketing effort, how would you rate:
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| How effective would you judge...
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In evaluating the (Company's) competitive position, we are:
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| Based on the product description, what price would you expect to pay for the service per animal per year? Please record one number, not a range. | | |
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Our product can be used at different times or occasions. Please rank the following occasions by placing a 1 next to the occasion of greatest expected use, a 2 next to the occasions of next greatest expected use and so forth until all items are ranked.
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| Estrus Cycle Monitoring 1 |
| | | Animal Health Monitoring 2 |
| | | Animal Location Monitoring 3 |
| | | Nutrition Management 4 |
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| Who do you expect will use the new service most? |
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Typically, how often would a representative from your company visit your existing customers?
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| How aware are you of the following companies that offer similar services? Please check all that apply. |
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| How important are the following product characteristics to you when investigating potential add-ons for your existing product/service?
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| Thank you for your feedback. |
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