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Hi,
I am doing a small survey on 'Factors affecting Impulse Buying Behavior @ Big Bazaar' and you are invited to participate in it . In this survey, approximately 150 people will be asked to complete questions about their shopping experience at Big Bazaar and the various factors that induces them to buy things impulsively in a multiple choice, easy-to-understand questionnaire. It will take approximately 2-5 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for me to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact [Gunjan Bagaria] at [9004349338] or by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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| II) Family/ Peer influence:
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III) Marketer's driven forces:
1. Visual merchandising
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III) Marketer's driven forces:
2. Prices and Discounts
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III) Marketer's driven forces:
3. Advertising & Sales promotion
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III) Marketer's driven forces:
4. Festival season
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