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Participant information
What is the purpose of the study?
The development of sponsorship as a form of corporate communication has grown significantly; as a result the investment needed to be associated with sporting events has also grown. The Purpose of this research is to identify consumer perceptions of sport sponsorship and effects this has on the recognition of the organisation. Looking into brands and their relevance in sponsoring an sports event.
Why have I been selected to take part?
You meet the inclusion criteria for the study and are a member of the research population of interest in this study which include:
• Are studying a sports course at university
• Are over the age of 18
• Are a university student
• Have an interest in sport related activities
Do I have to take part?
You are under no obligation to take part and you will not experience any loss of benefit or penalty if you choose not to participate.
What will I have to do?
Participants are required to complete a questionnaire which revolves around sport sponsorship of the 2014 World cup, and the relationship between the brands sponsoring the event. The questionnaire should take no longer than 10 minutes to complete.
What are the exclusion criteria (i.e. are there any reasons why I should not take part)?
You should not take part in this study if:
You do not meet the study inclusion criteria
You are currently suffering or recovering from, or are predisposed to any medical condition or illness that prevents you from safely undertaking the activities specified in the section above without exposing yourself to greater risk than you normally experience in usual daily activities
What are the possible disadvantages and risks of taking part?
There are no disadvantages or risks when taking part in this study and participants are reminded they can withdraw from the study at any time if the feel they do not wish to continue.
Will my participation involve any psychological discomfort or embarrassment?
No the study will not involve any embarrassment or discomfort from the questions which will be asked in the study as the study focuses in consumer perceptions in relation to sponsorship.
Will I have to provide any bodily samples (e.g. blood, saliva)?
No bodily samples are required for this research
Will my taking part be confidential?
Yes. You will be allocated a participant code that will always be used to identify any data that you provide. Your name or other personal details will not be associated with your data, for example the consent form that you sign will be kept separate from your data.
Only the research team will have access to any identifiable information; paper records will be stored in a locked filing cabinet and electronic information will be stored on a password-protected computer. This will be kept separate from any data and will be treated in accordance with the Data Protection Act.
Who will have access to the information that I provide?
Any information and data gathered during this research study will only be available to the research team identified in the information sheet. Should the research be presented or published in any form, then that information will be generalized (i.e. your personal information or data will not be identifiable).
What will happen to the results of the study?
The results will be used in the formation of an undergraduate thesis that will be examined as part of an undergraduate degree. Occasionally, some results might be presented at a conference or published in a journal but they will always remain anonymous. All information and data gathered during this research will be stored in line with the Data Protection Act and will be destroyed after a maximum of 3 years following the conclusion of the study. During that time the data may be used by members of the research team only for purposes appropriate to the research question, but at no point will your personal information or data be revealed.
Who has reviewed the study?
The study and its protocol has received full ethical approval from the Department of Sport, Exercise and Rehabilitation undergraduate ethics system. If you require confirmation of this please contact the chair of undergraduate ethics using the details below and stating the full title and principal investigator of the study:
Dr Mick Wilkinson
Department of Sport, Exercise and Rehabilitation
Northumbria University
Northumberland Road
Newcastle-upon-Tyne
NE1 8ST
0191 243 7097
[email protected]
Will I receive any financial rewards / travel expenses for taking part?
No financial rewards will be given for taking part in the current study.
How can I withdraw from the project?
The research you will take part in will be most valuable if few people withdraw from it, so please discuss any concerns you might have with the investigators. During the study itself, if you do decide that you do not wish to take any further part then please inform one of the research team as soon as possible, and they will facilitate your withdrawal and discuss with you how you would like your data to be treated in the future. After you have completed the research you can still withdraw your data by contacting one of the research team (their contact details are provided in the last section of this form below), give them your participant number or if you have lost this give, them your name.
If, for any reason, you wish to withdraw your data please contact the investigator within a month of your participation. After this date, it might not be possible to withdraw your individual data as the results might already have been published. As all data are anonymous, your individual data will not be identifiable in any way.
What happens if there is a problem?
If you are unhappy about anything during or after your participation, you should contact the principal investigator in the first instance. If you feel this is not appropriate, you should contact the Chair of ethics for Sport, Exercise and Rehabilitation Dr Mick Wilkinson via the contact details given above.
Who is funding and organising the study?
This study has not received any funding
If I require further information who should I contact and how?
Chief Investigator David Atkinson contact email address [email protected]
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| * Age | | | | * Gender (male/female) | | | | Course Sport Management, Sport Coaching, Sport Development | | |
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Section 1.
These initial questions are regarding your sporting background and how you find out about sporting activities. |
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* 2. Which of the following best describes your sporting background?
(please select one) |
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3. And which of the following activities do you participate in?
(please select where appropriate)
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* 4. Where do you typically find out about upcoming sporting events?
(tick as many as applicable) |
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* 5. And where would you initially look to find information about upcoming sporting events?
(please select one) |
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Section 2. |
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This section is regarding the FIFA World Cup in general, and your knowledge of the event. |
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| * Have you heard of the FIFA World Cup? |
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| * Do you perceive the World Cup to be a major sporting event? |
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| * Are you aware of who FIFA are? |
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| * Have you ever been to a previous FIFA World Cup Event? |
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| * 10. Was the atmosphere positive? |
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| * 11. Have you ever participated, volunteered or spectated at a FIFA World Cup Event? |
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* 12. When did you first hear about the World Cup?
(please select one) |
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* 13. Where did you first see or hear about the World Cup?
(please select one) |
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* 14. Through which of the following ways have you ever seen or heard about the FIFA World Cup
(tick as many as applicable) |
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| 15. From what you know about the FIFA World Cup how do you perceive the following elements of the event:
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Section 3.
This Section will look at how you respond to Sponsors of the FIFA World Cup |
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| * 16. Thinking about some of the sponsors of the FIFA Word Cup, what Brand or Companies come to mind? | | |
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* 17. Which of the following do you recall as sponsors of the FIFA World Cup in 2014?
(tick as many as applicable) |
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18. For any of the following companies or brands involved at the FIFA World Cup 2014 did you:
(tick as many as applicable)
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| 19. In your opinion, has Adidas involvement in the Rat Race Urban Adventure 2005:
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| 20. In your opinion, has Coca-Cola's involvement in the FIFA World Cup 2014:
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| 21. In your opinion, has McDonalds's involvement in the FIFA World Cup 2014:
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| 22. In your opinion, has VISA's involvement in the FIFA World Cup 2014 :
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| 23. In your opinion, has Continental's involvement in the FIFA World Cup 2014:
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| 24. In your opinion, has Hyundai & Kia Motors 's involvement in the FIfa World Cup:
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