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| How did you first learn about (product)? |
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| What originally caught your attention about (product) and caused you to inquire about (product)? | | |
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| When you contacted the company about (product), were you seeking a specific solution to a business need or problem? If so, what? | | |
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| If you could change the product to make it valuable enough for you to purchase, how would you change it? | | |
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| When you received the information you requested, did you read it? |
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| What was the main reason you did not purchase (product)? |
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| Which one of the following products did you purchase instead of (product)? |
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| Please describe the main reasons you purchased our competitor's product. What did it offer you that (product) did not? | | |
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Did anyone else influence your buying decision?
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| If yes, how was the influential person related to you and what did they say or do that influenced you? | | |
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| What is your position in your business? |
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| Are you an owner of the business? |
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| What type of business is it? | | |
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| How long have you been in business? |
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| How many people does the business employ? |
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| Which of the following best describes your business facilities? |
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In what general range is the company's annual sale revenue?
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