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How old are you?
 
13-16
 
17-20
 
21-30
 
Above 30
 
Other
 
 
 
 
What is your gender?
 
Male
 
Female
 
Others
 
 
 
What is your marital status?
 
Single
 
Married
 
Divorced
 
Widowed
 
Other
 
 
 
 
What type of housing do you live in?
 
HDB units
 
Condominiums
 
Landed Property
 
Private apartments
 
Other
 
 
 
 
What is your working status?
 
Unemployed
 
Student
 
Working and studying
 
Other
 
 
 
 
What is your monthly income?
 
$0-$300
 
$301-$500
 
$501-$800
 
$801 and above
 
Other
 
 
 
 
How often do you shop?
 
Weekly
 
Fortnightly
 
Monthly
 
Once every three months
 
Other
 
 
 
 
Where would you prefer to shop? (Select all that apply)
 
Town area (Inclusive of VivoCity)
 
Heartlands
 
Thrift stores (Fleas, vintage stores, etc.)
 
Hypermarts (Giant, Carrefour, etc.)
 
Online stores
 
Other
 

 
 
 
How much are you willing to spend on a shopping trip?
 
$0-$50
 
$51-$100
 
$101-$300
 
Above $300
 
Other
 
 
 
 
How much are you willing to spend on a 30ml bottle of fragrance?
 
$0-$50
 
$51-$100
 
$101-$150
 
Above $150
 
Other
 
 
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