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Distribute 100 points between the listed benefits
Organic
Good taste
Price
Accessibility in purchasing
Long-lasting effect
Design
Advertisement campaign
0
 
 
 
What is your age group?
 
18-25
 
26-30
 
31-50
 
51+
 
 
 
What is your occupation?
 
Student
 
Employed
 
Unemployed
 
 
 
What is your gender?
 
Female
 
Male
 
 
 
How often do you consume chewing gum packs?
 
Never
 
Daily
 
Weekly
 
Monthly
 
 
 
When do you usually consume chewing gum?
 
Instead of dentifrice
 
When being hungry
 
After meal
 
No particular reason
 
 
 
What is your preferred chewing gum brand?
 
Extra
 
Trident
 
Airways
 
Chicza
 
Other
 
 
 
 
How often do you watch TV/Radio?
 
Everyday
 
3-4 times a week
 
Once a week
 
Never
 
 
 
How often do you go out?
 
Everyday
 
One a week
 
3-4 times a week
 
Don't go out
 
 
 
How often do you travel with 1st or Business Class?
 
Weekly
 
Monthly
 
Twice a month
 
Never