marquiz-1

Which of the following statements is correct?

a) Marketing is the term used to refer only to the sales function within a firm.

b) Marketing managers don't usually get involved in production or distribution decisions.

c) Marketing is an activity that considers only the needs of the organization; not the needs of society as a whole.

d) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

The term marketing refers to:

a) new product concepts and improvements.

b) advertising and promotion activities.

c) a philosophy that stresses customer value and satisfaction.

d) planning sales campaigns.

In the history of marketing, when did the production period end?

a) In the late 1800s.

b) In the early 1900s.

c) In the 1920s.

d) After the end of the Second World War.

A marketing philosophy summarized by the phrase 'a stronger focus on social and ethical concerns in marketing' is characteristic of the _________ period.

a) production

b) sales

c) marketing

d) societal marketing

Which skills and capabilities will marketers need to increasingly have?

a) market research.

b) digital and social media marketing.

c) strategic marketing.

d) sales.

Which of the following is not part of the external marketing environment?

a) Political.

b) Legal.

c) Product.

d) Socio-cultural.

Tobacco advertising is now virtually banned in all marketing communication forms in many countries around the world. This can be explained as an influence of:

a) technological environment.

b) legal environment.

c) economic environment.

d) ecological environment.

A firm has decided to alter its pricing and promotional strategies in response to slower than expected job growth and declining personal incomes. The firm is responding to changes in its:

a) socio-cultural environment.

b) political environment.

c) economic environment.

d) competitive environment.

Robert is a marketer for a global consumer products company. He is working on the promotional campaign designed to reach a target audience in a new international market. Robert is working hard to make sure that the promotional campaign is clearly understood by the nation's consumers and doesn't offend anyone. Which of the factors in the external environment is he being influenced by?

a) Socio-cultural environment.

b) Competitive environment.

c) Economic environment.

d) Legal environment.

The process of collecting information about the external marketing environment is:

a) environmental management.

b) environmental scanning.

c) marketing management.

d) marketing research.