MBA Survey - M.vanDiemen - Graco - WordCloud

Graco DIY Retail Marketing Strategy

The below 4 open ended questions form part of a 12-question Survey, which is part of an MBA dissertation project, for academic purposes.

The aim of this survey is to review the suitability of the USA Domestic retail marketing strategy of DIY paint spray equipment from Graco Inc. for implementation in the international environment of Australia.

The answers have been analysed and categorised into "Meaning Units", which have been entered below. This will allow for the creation of "Word-cloud" presentation of the responses.

Graco Inc has the following mission statement for its CED Division:
“Graco strives to be the leading provider of premium pumps and spray equipment for paint/coating application for the Contractor markets. We are focused on delivering the highest quality engineered products in the industry and committed to do so through distribution”. “Graco Inc sets out to become the market leader or at least a close market challenger in every market it operates in.”

1. Based on this mission statement, what would you consider to be key objectives, specifically to the CED DIY Retail Marketing efforts?

6. How transferable are the Domestic Graco Inc. DIY marketing programs, and how effective would they be, in your opinion, for implementation in Australia?

11. In your opinion, which are the main components of the domestic Graco Inc. DIY Retail Marketing program that can be improved on (or adapted) for implementation in Australia?

12. What obstacles / bottlenecks would you anticipate in making these improvements or adaptations?

Graco DIY Retail Marketing Strategy - Survey 2015