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  5. MBA Survey - M.vanDiemen - Graco Australia - v3

MBA Survey - M.vanDiemen - Graco Australia - v3

Graco DIY Retail Marketing Strategy
0%
Exit Survey
 
 
This 12-question Survey is part of an MBA dissertation project, for academic purposes.

The aim of this survey is to review the suitability of the USA Domestic retail marketing strategy of DIY paint spray equipment from Graco Inc. for implementation in the international environment of Australia.

Your participation will be highly appreciated and would take approximately 20 minutes. Please take your time to fully understand the questions and formulate your answers, thanks.

Please leave any questions blank and skip to the next, if you have no opinion or data.
 
 
 
Graco Inc has the following mission statement for its CED Division:
“Graco strives to be the leading provider of premium pumps and spray equipment for paint/coating application for the Contractor markets. We are focused on delivering the highest quality engineered products in the industry and committed to do so through distribution”. “Graco Inc sets out to become the market leader or at least a close market challenger in every market it operates in.”
 
 
1. Based on this mission statement, what would you consider to be key objectives, specifically to the CED DIY Retail Marketing efforts?
   
 
 
 
2.   How would you describe the market position of Graco in the Domestic DIY Retail Market in the USA?
 
Leader
 
Challenger
 
Follower
 
Nicher
 
 
 
3. How would you describe the market position of Graco in the International DIY Retail Market in Australia?
 
Leader
 
Challenger
 
Follower
 
Nicher
 
 
4.   How successful are the DIY Marketing Strategies in the Domestic market in the USA,
in terms of the following key metrics?
05%
successful 		20%
successful 		35%
successful 		50%
successful 		65%
successful 		80%
successful 		95%
successful
Market share
Growth
Sales
Profit
 
 
5.   How successful are the DIY Marketing Strategies in the Australian market,
in terms of the following key metrics?
05%
successful 		20%
successful 		35%
successful 		50%
successful 		65%
successful 		80%
successful 		95%
successful
Market share
Growth
Sales
Profit
 
 
 
6. How transferable are the Domestic Graco Inc. DIY marketing programs, and how effective would they be, in your opinion, for implementation in Australia?
   
 
 
7.   In your opinion, to what degree is the original Marketing Mix from the USA suitable for implementation in Australia?
05%
Suitable 		20%
Suitable 		35%
Suitable 		50%
Suitable 		65%
Suitable 		80%
Suitable 		95%
Suitable
Location in Store
Assortment
Product Innovation
Image of Brand
Pricing strategy
Promotion & Advertising
Display, Merchandising
Packaging
 
 
8.   In your opinion, to what level has the Marketing Mix been adapted for implementation in Australia?
05%
Adaptation 		20%
Adaptation 		35%
Adaptation 		50%
Adaptation 		65%
Adaptation 		80%
Adaptation 		95%
Adaptation
Location in Store
Assortment
Product Innovation
Image of Brand
Pricing strategy
Promotion & Advertising
Display, Merchandising
Packaging
 
 
9. Specifically in terms of Packaging & Merchandising, how suitable are the following original elements from the USA for implementation in Australia?
05%
Suitable 		20%
Suitable 		35%
Suitable 		50%
Suitable 		65%
Suitable 		80%
Suitable 		95%
Suitable
Packaging
Product Names
Product Features
Images / Symbols
Languages
Messaging / Text
Units (Imperial / Metric)
Merchandising
Sales Media
(Brochures, Sales Guides, Interactive displays)
Social media
(YouTube. Graco.com)
 
 
10. To what extend have these elements been adapted for implementation in Australia?
05%
Adaptation 		20%
Adaptation 		35%
Adaptation 		50%
Adaptation 		65%
Adaptation 		80%
Adaptation 		95%
Adaptation
Packaging
Product Names
Product Features
Images / Symbols
Languages
Messaging / Text
Units (Imperial / Metric)
Merchandising
Sales Media
(Brochures, Sales Guides, Interactive displays)
Social media
(YouTube. Graco.com)
 
 
 
11. In your opinion, which are the main components of the domestic Graco Inc. DIY Retail Marketing program that can be improved on (or adapted) for implementation in Australia?
   
 
 
 
12. What obstacles / bottlenecks would you anticipate in making these improvements or adaptations?
   
 
Graco DIY Retail Marketing Strategy - Survey 2015
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