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Hello:

You are invited to participate in a survey for our graduate Marketing Research class at Golden Gate University. Your responses will help us learn how to collect and analyze marketing research data. In this survey, approximately 50 people will be asked to complete a survey that asks questions about our Video Editing Suite. It will take approximately 3 minutes to complete the questionnaire.


Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.


Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Irene Liu by email at [email protected]


Thank you very much for your time and support. To begin the survey, click on the Continue button below.


 
 
 
* What best describes your position?
 
producer
 
director
 
editor
 
executive producer
 
 
 
* Have you rented a video editing facility in the last 12 months?
 
Yes
 
No
 
 

* Have you hired a video editor in the last 12 months?
 
Yes
 
No (Please skip next question)
 
 

How did you find your recent editor?
 
You have your own editor
 
Referral from another editor
 
Previous experience working with this editor, worked with him/her before
 
Found through a professional association
 
Found through the Internet
 
Found through the Yellow Pages ads
 
Other
 
 
 

Are you looking for an editor? (Please skip this question if you are an editor)
 
Yes
 
No
 
Might be someday in the future
 
 

* Are you looking for an editing facility?
 
Yes
 
No
 
Might be someday in the future
 
 

* How much would you be willing to pay for renting an editing facility per day? (10 hours without an editor)
 
Below $300 per day
 
$301 to $450 per day
 
Above $450 per day
 
 

* Would you be interested in a facility that provides video production, audio production, graphic design, and animation capabilities as a turnkey solution? On a scale of 1 to 5,with 1 being not at all interested and 5 being very interested, would you say you are:
Not at all interested Very interested
 
 
On a scale 1 to 5, please indicate your degree of importance related to the edit facility.
Strongly unimportant Unimportant Neutral Important Strongly important
Convenient location
The reputation of the company
Software flexibility
Hardware flexibility
High definition technology
Customer service provided by the facility
The atmosphere of the facility
Secure gated parking
Conference room
Producer room
 
 
Personal Information
* How many years experience do you have in video production?
 
Less than 5 years
 
5 to 10 years
 
More than 10 years
 
 

* How often do you use a video editing facility in a year?
 
Less than 5 times a year
 
5-10 times a year
 
More than 10 times a year
 
 

* What kind of video production software do you use? (Please check all answers that apply)
 
Apple Final Cut Pro
 
Avid
 
After Effects
 
3D Studio Max
 
Other
 

 
 

* How many videos have you edited in the last year?
 
Less than 5
 
5 to 10
 
More than 10
 
 

* Where do you prefer to edit?
 
San Francisco
 
North Bay
 
East Bay
 
South Bay
 
Other
 
 
 

* What is your gender?
 
Male
 
Female
 
 

* What is your age?
 
18 - 24
 
25 - 34
 
35 - 44
 
45 - 54
 
55 and older
 
 

* What is your highest degree earned?
 
High School Graduate
 
Some College
 
College/University Graduate
 
Some Graduate School
 
Master Degree
 
Prefer not to answer
 
Please contact [email protected] if you have any questions regarding this survey.
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