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What is your gender?
 
Female
 
Male
 
 
 
2. Which category below includes your age?
 
<18
 
18-30
 
30-45
 
45-60
 
60+
 
 
 
3. Which of the following categories best describes your employment status?
 
Student
 
Working professional
 
Business owner
 
Homemaker
 
Unemployed
 
Retired
 
 
 
4. What is your current household income in INR?
 
< 1 Lakhs
 
1 Lakh- 5 Lakhs
 
5 Lakhs- 10Lakhs
 
10 Lakhs -20 Lakhs
 
>20 Lakhs
 
 
 
What type of phone are you currently using?
 
Basic mobile phone
 
Smartphone
 
 
 
What brand of phone are you currently using?
 
Samsung
 
iPhone
 
Nokia
 
Blackberry
 
LG
 
HTC
 
Micromax
 
Other
 
 
 
 
How satisfied are you with the current phone that you are using?
 
Very unsatisfied
 
unsatisfied
 
neutral
 
satisfied
 
very satisfied
 
 
 
Please rank (1-5) the following in order of the features you use the most on your phone
Voice call
SMS
Web browsing
Internet based IM apps like Whatsapp/BBM
Games/Apps
 
 
 
What are the features that you most consider while buying your phone? Rank them.
Technicalities (Processor, RAM etc)
Screen size
Camera/Video
User Friendly
Aesthetics (appearance, build)
 
 
 
What factors did you consider while buying your phone?
 
Value for money
 
Price (best that fits my budget)
 
Features
 
Brand name
 
Whatever is popular