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INTRODUCTION
How to complete this Survey.
The Best Practice Assessment is a review of capability within the business against 5 levels of capability, ranging from a Basic Level (Level 1) to a Best Practice Level (Level 5). The Best Practice Assessment covers 4 Modules: 1. Brand Marketing, 2. Innovation, 3. Category and 4. Customer.
You are rating your organisation’s capability in the Innovation Module. Each Module has a series of Components including Strategy, Insights, Process, Measures and People. For each question you are asked to rate your Organisation’s capability against that particular Practice, against the 5 Levels of Capability that are defined.
Please choose the Practice Level that accurately reflects the capability your organisation currently has or operates at.
You are also asked to rate the impact for your Organisation of having Best Practice Capability (Level 5) within the business, for each respective Practice.
Once again, 5 choices are available from Impact Rating 1 - Minimal Impact to Impact Rating 5 - Game Change.
You have the option of adding any comments you feel add context to the ratings you provide on either the Level selected or Impact rating chosen. Questions 1 & 2 are mandatory, question 3 is optional.
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* 1. Strategic Business Plan
The extent to which the Strategic Business Plan* is communicated to the Marketing Team and/or NPD team in a way that provides direction for the Development of the NPD planning.
The strategic Business Plan is the long term (3+ yrs) set down and agreed blueprint created by the senior executive management team, defining how the organization seeks to improve performance, through allocation company wide resources to a select number of significant impact strategies that align functional plans.
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 2. Alignment of Business Plans
The extent to which your Business, Marketing, Category, NPD, Insights, Brand and Customer plans are developed as one strategic process, and a fully integrated with each other, so that all functions are working to achieve the same goals and are aligned to the same strategies. .
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 3. Portfolio Strategy
The extent to which your portfolio strategy defines current and desired Brand positioning as well as the Brands extendibility (within and outside the current category). This guides the NPD option selection and minimizes expected portfolio cannibalization
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 4. Category Vision
The degree to which your NPD strategies are aligned to category vision for how you intend to create performance improvement for the category.
A category vision is a compelling and simple expression of the big picture opportunity for the category that can create internal and external engagement.
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 5. Brand/Category Synergy
New products are developed to be brand and category synergistic. The NPD initiative seeks to add value to the brand and category; also the brand and category add value to the new product.
Egg. Microsoft launching Xbox added value to the category through improved product and higher pricing. Xbox added value to Microsoft attracting young males and adding "cool" to a computer geek brand
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 6. Consistency to Strategy
The extent to which your NPD activities are in line with your overall marketing strategy and you are not diverted into other ideas
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 7. Competitor Strategies
Our NPD planning process explicitly articulates our knowledge of major competitors intended innovation strategies, their anticipated actions and our contingency reactions to them
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 8. Horizon Planning
The extent to which you develop and review NPD strategies planned into short, medium and longer term, based on the cost and risk analysis
Horizon planning identifies higher cost and risk NPD strategies that require longer time horizons, to ensure that these are balanced with shorter term lower risk projects and yet work and investment is undertaken on the former.
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 9. Risk/Return Balance
NPD plans document the portfolio of planned NPD initiatives. These have been selected to balance* both risk and return as well as re-energizing EXISTING profit streams and also CREATING NEW future profit streams
*Some small, relatively easy wins and some large and relatively risky wins
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 10. Investment Allocation
The extent to which your NPD planning dictates investment of time and resources devoted to innovation, to ensure effectiveness in the short term and long term (e.g. you adequately resource for planned long term innovation needs)
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 11. Resource Review
The extent to which you allocate business resources (people, financial) to NPD initiatives in line with the expected scale and return*, continually reviewing priorities and addressing resource constraints and bottlenecks
*Ensuring for example that larger but longer term projects progress as well as short term “easy win” initiatives
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 12. Assessment of Value of Innovation/NPD
The extent to which your business assesses NPD as a driver of business success and is judged accordingly compared to other business investments
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 13. Commitment to NPD
The extent to which the Executive Team* are committed to innovation. This is demonstrated by active involvement in, consistent support of and commitment to our NPD plans
*CEO/Managing Directors Direct reports
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 14. Program/Initiative Leaders
The business has appointed an NPD Program Manager* to lead the NPD Program. The business also appoints initiative managers to lead each initiative team.
*They monitor initiative progress, monitor cross functional team effectiveness, communicate transferable learnings and report status to the Marketing Director/Executive Team
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 15. Calculated Risk Role Modeling
Executive Team members demonstrate that risk is an intrinsic part of NPD by role modeling a philosophy of a learning opportunity rather than a firing opportunity and calculated risk taking (with contingency plans) is encouraged, given process is complied with
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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STRATEGY SUMMARY
Direction Strategic business plan Long term planning/strategies Alignment of business plans Channel strategy Long term category strategy Customer plans – collaboration Strategy/tactics linkage Competitor strategies Prioritization Horizon planning Risk/return balance Investment allocation Resource review Assessment of value of innovation/NPD Leadership Commitment to NPD Program/initiative leaders Calculated risk role modeling
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| Improvement Opportunities | | |
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* 16. Consumer Fact Base
Our Innovation planning process incorporates objective measures for consumer trends, behavioural and attitudinal measures and is track able over time
*Behavioural measures gauge what consumers and shoppers actually do, how much of what they consume when, etc
**Attitudinal measures gauge what consumers and shoppers think, feel and believe about a brand, e.g. this is healthy, innovative, the best quality, expensive but worth it.
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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L1 Our innovation planning process incorporates predominantly subjective or out of date measures for consumer trends, current consumer positioning, behavioral and attitudinal measures
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L2 Our innovation planning process incorporates a mixture of subjective and objective measures for consumer trends, current consumer positioning, behavioral and attitudinal measures and is partially track able over time
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L3 Our innovation planning process incorporates objective measures for consumer trends, current consumer positioning, behavioral and attitudinal measures within the categories we supply and is partially track able over time
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L4 Our innovation planning process incorporates objective measures for consumer trends, current consumer positioning, behavioral and attitudinal measures beyond the categories we supply and is partially track able over time
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L5 Our innovation planning process incorporates objective measures for consumer trends, current consumer positioning, behavioral and attitudinal measures beyond the categories we supply and is track able over time
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 17. Consumer Segmentation Model
The extent to which you utilise a segmentation* model of consumer needs and The extent to which this model is leveraged to create competitive advantage.
*e.g. Usage and Attitudes/needs/Motivation study
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 18. Application of Insight for Growth
The extent to which consumer insight* is central to the development and measurement of marketing strategies and consumer facing activity**
*insight: An understanding of consumer needs or motivations that can be applied to change consumer behavior and unlock
*consumer facing activity: e.g.: Advertising, Packaging, Promotions, NPD, Experiential, Social etc. ***Activity development and evaluation process: The process by which new activity is developed pre in market execution and tracked post market execution.
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 19. Consumer Based Justification
The extent to which decisions on NPD development are led by a consistent assessment of the consumer opportunity
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 20. Shopper Understanding by Channel/ Customers
We have a comprehensive* understanding of the shopper in each of our core channels and customer. This enables us to develop insight based on NPD strategies targeted specifically to these channels and customers
*Mission, Occasion, Channel, Customer based framework
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 21. Concept Testing
The extent to which new concept testing follows consistent quantitative processes* which determines further development and go / no go decisions
*e.g. any process that allows benchmarking, such as live testing, quantitative studies etc.
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 22. Product Testing
The extent to which new product/sensory testing follows a consistent quantitative process which determines further development and go/no go decisions
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 23. Packaging Research
The extent to which consumer and shopper insight is leveraged in packaging development and assessment, and the extent to which a process is consistently applied
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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INSIGHT SUMMARY
Consumer Consumer fact base Consumer segmentation model Application of insight for growth Consumer based justification
Shopper Shopper understanding by channel /customer
Specific Concept testing Product testing Packaging research
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| Improvement Opportunities | | |
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* 24. Situation Analysis
The extent to which the innovation team stay up to date with the latest developments in the category and use this understanding to inform existing and future launches
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 25. NPD Forecasting Process
The extent to which the NPD forecasting process leads to a jointly owned accurate number for supply chain planning of new launches
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 26. NPD Stage Gate Process
Our NPD management process includes a formal stage gate approach (i.e. separate approvals for progression to the next stage) and is complete and consistently applied
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 27. Senior Team Approval
The extent to which you have a senior cross functional team that consistently and formally reviews the progress of projects and ensures that resources are applied to projects in line with the potential evidenced by development work, and the potential returns
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 28. NPD Idea Pipeline
The extent to which you ensure you have a broad mix of appropriate new ideas continually refreshing your idea pipeline and have a standard way to assess and prioritize these
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 29. NPD Idea Assessment Criteria
Our ideas are assessed against a common and COMPREHENSIVE* set of criteria with each criterion weighted for importance, based on our business strategy
*i.e. include consumer/shopper need, opportunity profit potential, opportunity risk, strategic fit (with company, brand and category strategies), technical feasibility resource requirements
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 30. Breakthrough Thinking
The extent to which you have an effective process for developing breakthrough concepts
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 31. Concept Development
The extent to which you have a clear process for developing and refining concepts using consumer input
*Iterative means the process builds in the opportunity to have sequential stages of testing allowing improvement and optimization between tests
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 32. Product Assessment
The extent to which you have a clear process to optimize the delivery of required product attributes to meet the concept* (i.e. taste, performance, etc.)
*We understand how these consumers preferences differ to the average
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 33. Pricing Decisions
The extent to which your business understands and identifies consumer expectations and anticipated responses to a range of pricing options to ensure optimal NPD pricing by SKU and channel
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 34. Launch Plan Development
The extent to which the marketing mix is developed to achieve the optimal tactics to meet your objectives (where, what, how much)
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 35. Customer Involvement
Major new product projects incorporate customer feedback during concept/product development (i.e. before product details are finalized) and also executional planning
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 36. Project Review
The extent to which you undertake regular formal reviews of NPD projects after launch and remedial actions are taken. Learnings are captured and fed back into future NPD planning
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 37. Innovation Project Management Tools
You have a highly visible system for tracking progress on NPD projects and ensuring adherence to approval protocols (e.g. Stage Gate)
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 38. Technical Briefing
The extent to which you have standardized briefing for technical and manufacturing to achieve clarity of understanding, effective costing and efficiency of resource utilization
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 39. Creative Briefing
The extent to which you involve all likely external resources early in any NPD project to achieve alignment to strategy and outcomes, achieving better, more timely creative solutions
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 40. Launch Performance Reporting
The extent to which the business has an NPD performance reporting suite that enables review of financial and strategic performance and proactively highlights performance issues
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 41. Innovation History Library
Our business captures and records all NPD Initiative Team, process and performance learnings in a library which is accessible and indexed by discipline (e.g. product approval research thresholds and history, advertising breakthrough accumulated weight thresholds or Team Management learnings) and by project
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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PROCESS SUMMARY
Planning Situation analysis NPD forecasting process
Execution NPD stage gate process Senior team approval NPD idea pipeline NPD idea assessment criteria Breakthrough thinking Concept development Product assessment Pricing decisions Launch plan development Customer involvement Project review
Enablers Innovation project management tools Technical briefing Creative briefing Launch performance reporting Innovation history library |
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* 42. Total Innovation Performance
The extent to which innovation performance is reviewed against financial, consumer behavior and attitudinal KPI’s, and the extent to which innovation impact on total brand and total business is measured and reported.
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 43. Launch Monitoring
The initiative team intensely monitors the launch, meeting regularly during the early stages of launch to review performance KPI’s and make any adjustments required
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 44. Initiative Specific Profit and Loss Statements
The extent to which your business understands the true profitability* potential/created by each of your NPD initiatives and continually monitor this to optimize brand and portfolio profitability
*P&L to trading profit based on ‘activity based costing”. ABC costing is the allocation of all activities as a cost to each project
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 45. Consumer and Category Measures
The extent to which you assess the impact of your NPD initiatives on shopper and consumer behaviors in the category and the category itself
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 46. Return on Investment
The extent to which high cost of NPD opportunities are validated via robust cost benefit analysis
Fully costed ensures all relevant costs of both marketing and supply chain are taken into account
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 47. Contingency Planning
The extent to which you have contingency plans* prepared collaboratively by business function (sales, operations, procurement, etc.), incorporating internal and external stakeholders** should you strike difficulties in reaching or servicing your NPD Targets
*A menu of specific costed plans that could be used to correct underperformance **Marketing Agencies, customer and materials suppliers, etc.
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 48. Program Management
The extent to which your business has explicit and consistent methods for managing the program of initiatives* for the business and NPD and makes the progress of the entire program visible to management across the business
*Live projects “Work in Progress” summary
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 49. Project Planning
Each initiative leader develops an explicit initiative project plan* with their cross functional team to ensure team alignment. This is confirmed and agreed with the NPD program leader
*on the agreed budget, timing, people time allocations, outcome, sequence of activities (critical path) and responsibilities by person by task
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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MEASURES SUMMARY
KPI’s Total innovation performance Launch monitoring Initiative specific profit and loss statements Consumer and category measures Management Return on investment Contingency planning Program management Project planning
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| Improvement Opportunities | | |
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* 50. NPD Teams
The extent to which we use appropriate internal/external cross functional project teams, working to agreed goals and timelines, incorporating wide stakeholder feedback
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 51. Team Management
The Initiative Project Leader holds frequent team meetings to confirm progress, remove obstacles, update the critical path and manage performance as necessary. Senior Management are available to recognize/resolve over or under performance by a team member when helpful
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 52. Team Review
The extent to which the Initiative Teams review their performance in terms of their individual behaviors in their roles and also in terms of how well the team delivered the initiative
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 53. Performance – KPI Accountability
The extent to which individuals within the NPD teams feel accountable for delivery of the Key Performance Indicators in their NPD plans
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 54. Competency Framework
The extent to which you have defined the required competency levels for each role in the marketing function and are able to identify development needs for individuals necessary for progressing
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 55. Skills Audits
The extent to which you have annual skills audits that include objective assessment techniques (e.g. reviews of actual work examples, interviews by specialists), and the extent to which specific skill levels are expected for an individual’s current role and the next role up in the hierarchy
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 56. Cross Functional Working
The extent to which your functions work together in executing NPD plans and responding to the ad-hoc NPD issues (issues that arise outside of plan)
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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* 57. Decision Making Speed
The extent to which you are able to collate the right information appropriate to the risk being considered, and convene the right people to make strategic decisions and take action quickly to exploit market opportunities
Please choose the response that most closely fits your assessment of the current status.
KEY: L1 Not Undertaken, L2 Basic Activity, L3 Developed, L4 Advanced, L5 Best Practice |
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Please rate the potential impact each practice could have on your results if you were at L5 (Best Practice) for the previous question.
KEY: 1 Minimal Impact, 2 Noticeable Impact, 3 Competitive Edge 4 Step Change, 5 Game Change
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PEOPLE SUMMARY
Organisation NPD teams Team management Team review Performance - KPI accountability Competency framework Skills audit Cross functional working Decision making speed
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| Improvement Opportunities | | |
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