This free survey is powered by QUESTIONPRO.COM
 
 
Thank you for taking the time to share your opinions. All answers will remain confidential and will be used strictly to improve the experience for our customers. In return for completing the survey, you will receive a printable coupon for 20% off your next total purchase of regular priced merchandise at the end.
 
 
 
* Please select the state in which the Modell's store you visit most frequently is located.
 
 
 
* Please select the specific Modell's store location that you visit most frequently.
 
 
 
* Which winter holidays do you plan to celebrate this year? (Please select all that apply)
 
Christmas
 
Hanukkah
 
Kwanzaa
 
None of the above

 
 
 
* How much do you plan to spend on gifts this year for the holidays? (Please enter only numbers)
$    
 
 
 
* How has this amount changed from last year?
 
Increased a lot
 
Increased some
 
No change
 
Decreased some
 
Decreased a lot
 
 
 
* People shop in different stores for different reasons. Which ONE of the following would you say is the MOST important factor in your decision to shop in a particular store during the holiday season? (Select only ONE)
 
Everyday low prices
 
Quality of merchandise
 
Selection of merchandise
 
Convenient location
 
Sales or price discounts
 
Helpful, knowledgeable customer service
 
None of the above
 
 
 
* When do you usually start shopping for the holiday season?
 
Before September
 
September
 
October
 
November
 
First 2 weeks of December
 
Last 2 weeks of December
 
 
 
* When did you/will you start shopping for the holiday season this year?
 
Before September
 
September
 
October
 
November
 
First 2 weeks of December
 
Last 2 weeks of December
 
 
 
* Do you plan to take advantage of sales or price discounts during the holiday season to make additional NON-GIFT purchases for yourself or your family?
 
Yes
 
No
 
Don’t know
 
 
 
* How much do you think you will spend on these NON-GIFT purchases during the holiday season? (Please enter only numbers)
$    
 
 
 
* How much of your overall holiday season purchases do you think will be made on items that are on sale or discounted as opposed to full price items?
 
None (0%)
 
1%-10%
 
11%-25%
 
26%-50%
 
51%-75%
 
76%-99%
 
100%
 
 
 
* Which of the following coupon offers is most valuable to you during the holiday season?
 
15% off total purchase
 
$5 off a purchase of $25 or more
 
$10 off a purchase of $50 or more
 
$25 off a purchase of $100 or more
 
$50 off a purchase of $150 or more
 
 
 
* What types of gifts would you like to receive this holiday season? (Please select all that apply)
 
Consumer electronics or computer accessories
 
Gift cards or gift certificates
 
Sporting goods or leisure items
 
Clothing or accessories
 
Home décor or home-related furnishings
 
Books, CDs, DVDs, videos, or video games
 
Jewelry
 
Personal care or beauty items
 
Other
 

 
 
 
* What percentage of your holiday shopping do you plan to do online?
 
None (0%)
 
1%-10%
 
11%-25%
 
26%-50%
 
51%-75%
 
76%-99%
 
100%
 
 
 
* Do you plan to shop, or have you already shopped, at Modell’s Sporting Goods (in-store or online) for gifts for this holiday season?
 
Yes
 
No
 
 
 
* For whom do you plan to shop at Modell’s Sporting Goods for gifts this holiday season? (Please select all that apply)
 
Self
 
Child(ren) 12 years old or younger
 
Child(ren) over 12 years old
 
Spouse/Girlfriend/Boyfriend
 
Parent
 
Other family member
 
Friend
 
Other
 

 
 
 
* What percentage of your holiday shopping at Modell’s Sporting Goods do you plan to do online at modells.com?
 
None (0%)
 
1%-10%
 
11%-25%
 
26%-50%
 
51%-75%
 
76%-99%
 
100%
 
 
 
* What types of products do you plan to purchase (or have already purchased) at Modell’s Sporting Goods (in-store and online) as gifts this holiday season? (Please select all that apply)
 
Active apparel for training/fitness/sports use
 
Fitness equipment (e.g. weights, exercise balls)
 
Sporting goods (e.g. baseball gloves, basketballs)
 
Athletic footwear for sports/fitness use
 
Fan gear representing professional sports teams
 
Apparel for personal style (non-active) use
 
Casual footwear for non-sports use
 
Work gear (e.g. boots, jeans, medical uniforms)
 
Fan gear representing college sports teams

 
 
 
 
 
 
* How much do you think you will spend in total at Modell’s Sporting Goods (in-store and online) during the holiday season? (Please enter only numbers)
$    
 
 
 
* Would you like for someone else to shop at Modell’s Sporting Goods for a gift for you this holiday season?
 
Yes
 
No
 
 
 
* What types of products that can be purchased at Modell’s Sporting Goods would you like to receive this holiday season? (Please select all that apply)
 
Athletic footwear for sports/fitness use
 
Fan gear representing professional sports teams
 
Fitness equipment (e.g. weights, exercise balls)
 
Active apparel for training/fitness/sports use
 
Sporting goods (e.g. baseball gloves, basketballs)
 
Apparel for personal style (non-active) use
 
Casual footwear for non-sports use
 
Work gear (e.g. boots, jeans, medical uniforms)
 
Fan gear representing college sports teams

 
 
 
* What other stores are you likely to consider shopping at this holiday season for items that can also be found at Modell’s Sporting Goods? (Please select all that apply)
 
City Sports
 
Walmart
 
Paragon
 
Target
 
Champs
 
Kohl’s
 
The Sports Authority
 
Olympia Sports
 
Dick’s Sporting Goods
 
Foot Locker or Lady Foot Locker
 
Sears
 
I will only consider Modell's Sporting Goods
 
I don't plan to purchase these types of items this year
 
Other
 

 
 
Assuming the items you were looking to purchase were available at both Modell’s Sporting Goods and each of the following stores, how likely are you to purchase the items at each of the following stores instead of Modell’s Sporting Goods this holiday season?
 
 
 
* How do you usually find out about holiday deals and/or sales?
 
Magazines
 
Emails
 
Family or friends
 
In-store
 
Newspapers
 
Mailings
 
Websites
 
Television
 
Radio
 
Other
 

 
 
 
 
 
 
* Has Modell’s Sporting Goods communicated to you what they are offering this holiday season in any of the following ways? (Please select all that apply)
 
Television advertising
 
A catalog you received by mail
 
Online advertising
 
Text message
 
Facebook or other social media
 
Radio advertising
 
Emails sent to you by Modell’s Sporting Goods
 
Circulars in the newspaper
 
None of the above

 
 
 
* What is the best way for a store to communicate what it is offering this holiday season?
 
Online advertising
 
Emails
 
Facebook or other social media
 
A catalog you received by mail
 
Circulars in the newspaper
 
Television advertising
 
Text message
 
Radio advertising
 
Other
 
 
 
 
* What is your gender?
 
Male
 
Female
 
Prefer not to answer
 
 
 
* Into which age range do you fall?
 
Under 18
 
18-24
 
25-34
 
35-44
 
45-54
 
Over 54
 
Prefer not to answer
 
 
 
* Into what range does your household income fall?
 
Under $30,000
 
$30,000 - $50,000
 
$50,001 - $75,000
 
$75,001 - $100,000
 
$100,001 - $150,000
 
$150,001 - $200,000
 
Over $200,000
 
Prefer not to answer
 
 
 
* How many children under 18 live in your household?
 
0
 
1
 
2
 
3
 
More than 3
 
Prefer not to answer
 
 
 
* Into which ethnic group do you classify yourself? (Please select one)
 
Caucasian
 
African-American
 
Latino
 
Asian
 
Prefer not to answer
 
Other
 
 
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