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Do you eat beef OR purchase beef for others?
 
Yes
 
No
 
 
 
Where do you most often purchase beef?
 
Superstore (i.e. Walmart, Target, Sam's Club)
 
Major grocery store (i.e. Kroger, Publix, Albertsons)
 
Specialty grocery store (i.e. Whole Foods, Trader Joe's, Fresh Market)
 
Farmers market or local market
 
 
 
How often do you purchase beef (home or restaurant)?
 
More than once per week
 
Once per week
 
2-3 times per month
 
Once or less per month
 
 
 
When purchasing beef at a grocery store or market, do you know or inquire of its origin?
 
Yes
 
No
 
 
 
When ordering a meal that contains beef at a restaurant, do you know or inquire of its origin?
 
Yes
 
No
 
 
 
Is the origin of your beef important to you?
 
Yes
 
No
 
 
 
Do you know how most commercial beef is produced (birth to slaughter)?
 
Yes
 
No
 
 
 
Your most important considerations when purchasing beef (price, grass-fed, local, etc.)
   
 
 
 
Do you feel it is easy to obtain consumer information about different types of beef you might purchase?
 
Yes
 
No
 
 
 
Do you have any opinions or thoughts on grass-fed vs. grain-fed beef?