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Exit Survey
 
 
Hello! Thanks for your time today. As a valued myPLACE Rewards member at The Children's Place, we appreciate your feedback. Your answers will help us improve your experience, so please provide your honest opinions. All information will be kept confidential. The survey will only take 5-7 minutes. When you’re done, you will earn 20% off your next purchase at The Children's Place.
 
 
 
* Do you know how to check your myPLACE Rewards points balance?
 
Yes
 
No
 
 
 
* How often do you check your myPLACE Rewards points balance?
 
At least once a week
 
At least once a month
 
At least once every 2-3 months
 
After each purchase I make at The Children's Place
 
I check in the emails The Children's Place sends me
 
I have never checked my points balance
 
Other
 
 
 
 
* Do you know how many myPLACE Rewards points you have earned? Your best guess is fine.
 
0-100 points
 
101-500 points
 
501-1000 points
 
1001-2000 points
 
2001 or more points
 
I don't know how many points I have earned
 
 
 
* Do you know how many myPLACE Rewards points you need to earn in order to redeem a $5 rewards certificate?
 
250 points
 
500 points
 
1000 points
 
2500 points
 
5000 points
 
I don't know
 
 
 
It takes 1000 accumulated points to redeem a $5 rewards certificate.
 
 
 
* Have you ever redeemed myPLACE Rewards points for a rewards certificate of $5 or more?
 
Yes
 
No
 
 
 
* Why have you not yet redeemed your myPLACE Rewards points for a rewards certificate?
 
I don't know how to redeem my points for rewards
 
I don't know how many points I have
 
I am trying to accumulate points for a more valuable rewards certificate in the future
 
I don't know about the rewards
 
I don't have enough points to redeem for a rewards certificate
 
I don't know how many points I need to redeem rewards
 
I haven't needed or wanted to purchase anything with my rewards
 
Other
 
 
 
 
* What was the main reason you decided to redeem your rewards certificate?
 
I was already planning to shop so the certificate was a bonus/extra discount
 
I needed to purchase a gift for someone
 
I wanted to purchase another item for my child(ren)
 
I saw a specific item I wanted to buy with my certificate
 
I wanted to spend the certificate before it expires
 
The certificate game me a reason to shop for something else
 
Other
 
 
 
 
* Are you aware you can only redeem up to a $20 rewards certificate per transaction at The Children's Place store or online?
 
Yes
 
No
 
 
 
* Did you know that your points have a one year expiration from the date the points are awarded?
 
Yes
 
No
 
 
 
 
 
 
* Did you know your loyalty points are displayed within each email from The Children's Place as shown in the image above?
 
Yes
 
No
 
 
 
* What would you like The Children's Place to email you regarding your loyalty membership in myPLACE Rewards? (Please check all that apply)
 
I do not want to be emailed about my myPLACE rewards membership
 
When I’m eligible to redeem points
 
How much I am eligible to redeem in a rewards certificate
 
How much more I need to spend to be eligible for a reward
 
The balance of my points

 
 
 
 
 
 
* Did you know your loyalty points are displayed at the top of the webpage on your myPLACE rewards account as shown in the image above?
 
Yes
 
No
 
I don’t know how to access my account online
 
I don’t have an online account
 
 
 
* What would you like to be displayed regarding your loyalty membership at the top of the webpage of your myPLACE Rewards account? (Please check all that apply)
 
The balance of my points
 
When I’m eligible to redeem points
 
How much more I need to spend to be eligible for a reward
 
How much I am eligible to redeem in a rewards certificate

 
 
 
Do you have any other comments for The Children's Place about the loyalty program, myPLACE Rewards, and redeeming your loyalty points for rewards?
   
 
 
 

Just For The Record

The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential.
 
 
* What is your age?
   
 
 
 
* What is your gender?
 
Female
 
Male
 
 
What are the ages & genders of the children you purchase clothing for?

Please check all that apply

Boy Girl N/A
* 0-12 months
* 1-3 years old
* 4-6 years old
* 7-10 years old
* 11-13 years old
 
 

* Roughly speaking, in what range does your total annual family income fall?
 
Under $25,000
 
$25-35,000
 
$35-50,000
 
$50-75,000
 
$75-100,000
 
$100-150,000
 
Over $150,000
 
Prefer not to answer
 
 

* Which of the following categories best describes your ethnic background?
 
Caucasian/White
 
African American
 
Latino/Hispanic
 
Asian
 
Prefer not to answer
 
Other