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Thank you so much for agreeing to take this survey. Your input will help us design the best products for you and your children. The survey should take about 20-25 minutes of your time to complete.
 
 
 
What is one of your childrens age and gender?
 
Boy, Under 6 months
 
Boy, 6-11 months
 
Boy, 12-18 months
 
Boy, 19-24 months
 
Boy, 25-30 months
 
Boy, 31-36 months
 
Boy, Over 36 months
 
Girl, Under 6 months
 
Girl, 6-11 months
 
Girl, 12-18 months
 
Girl, 19-24 months
 
Girl, 25-30 months
 
Girl, 31-36 months
 
Girl, Over 36 months
 
Here are some ideas for new toys for your . All of them are Little Tikes Tap-A-Tune instruments, which teach colors, letters, notes, rhythm, and aid in overall cognitive learning. Across this Little Tikes line, notes are color coded so that each instrument works great alone or as a group.
 
 


The Tap-A-Tune Flute set includes a recorder and pan flute, both with bacteria resistant mouthpieces.  The pan flute tubes and recorder finger holes are color coded to coordinate with the included music sheet.
 
 


How much do you like the Tap-A-Tune Flute Set for your ?
 
I like it extremely
 
I like it very much
 
I like it somewhat
 
I neither like it nor dislike it
 
I somewhat dislike it
 
I dislike it very much
 
I dislike it extremely
 
 
 
How likely would you be to buy the Tap-A-Tune Flute Set at the price of $8.99 for your in the next 12 months?
 
I would definitely buy it
 
I would probably buy it
 
I may or may not buy it
 
I would probably not buy it
 
I would definitely not buy it
 
 
Youngest child for whom I would buy the Tap-A-Tune Flute Set:
   months
Oldest child for whom I would buy the Tap-A-Tune Flute Set:
   months
 
 
Please rate the Tap-A-Tune Flute Set on a scale of 1-5, with 1 being “definitely disagree” and 5 being “definitely agree”. Would you say the Tap-A-Tune Flute Set…
1 2 3 4 5
Offers good play value for my child
Offers good price value
Has familiar and engaging theme
Will keep my child’s interest as he/she gets older
 
 
Which of the following two Tap-A-Tune Flutes are you more likely to buy for your child in the coming year?
Pan Flute Recorder
 
 


Blow on the Tap-A-Tune Harmonica and use the large color-coded keys to play a full octave scale.  Music sheet included.
 
 


How much do you like the Tap-A-Tune Harmonica for your ?
 
I like it extremely
 
I like it very much
 
I like it somewhat
 
I neither like it nor dislike it
 
I somewhat dislike it
 
I dislike it very much
 
I dislike it extremely
 
 
 
How likely would you be to buy the Tap-A-Tune Harmonica at the price of $8.99 for your in the next 12 months?
 
I would definitely buy it
 
I would probably buy it
 
I may or may not buy it
 
I would probably not buy it
 
I would definitely not buy it
 
 
Youngest child for whom I would buy the Tap-A-Tune Harmonica:
   months
Oldest child for whom I would buy the Tap-A-Tune Harmonica:
   months
 
 
Please rate the Tap-A-Tune Harmonica on a scale of 1-5, with 1 being “definitely disagree” and 5 being “definitely agree”. Would you say the Tap-A-Tune Flute Set…
1 2 3 4 5
Offers good play value for my child
Offers good price value
Has familiar and engaging theme
Will keep my child’s interest as he/she gets older
 
 


The Tap-A-Tune Whistle set includes 3 different whistles with bacteria resistant mouthpieces.  Includes an oversized regular whistle, slide whistle, piano whistle and music sheet.
 
 


How much do you like the Tap-A-Tune Whistle Set for your ?
 
I like it extremely
 
I like it very much
 
I like it somewhat
 
I neither like it nor dislike it
 
I somewhat dislike it
 
I dislike it very much
 
I dislike it extremely
 
 
 
How likely would you be to buy the Tap-A-Tune Whistle Set at the price of $8.99 for your in the next 12 months?
 
I would definitely buy it
 
I would probably buy it
 
I may or may not buy it
 
I would probably not buy it
 
I would definitely not buy it
 
 
Youngest child for whom I would buy the Tap-A-Tune Whistle Set:
   months
Oldest child for whom I would buy the Tap-A-Tune Whistle Set:
   months
 
 
Please rate the Tap-A-Tune Whistle Set on a scale of 1-5, with 1 being “definitely disagree” and 5 being “definitely agree”. Would you say the Tap-A-Tune Flute Set…
1 2 3 4 5
Offers good play value for my child
Offers good price value
Has familiar and engaging theme
Will keep my child’s interest as he/she gets older
 
 
Which of the following three Tap-A-Tune Whistles are you most likely to buy for your child in the coming year?
Slide Whistle Oversize Whistle Piano Whistle
 
 
Which of these toys would you like best for your ?
Tap-A-Tune Flute Set Tap-A-Tune Whistle Set Tap-A-Tune Harmonica
 
 
Why did you choose the Tap-A-Tune Whistle Set as your favorite?
   
 
 
Tap-A-Tune Flute Set
   
Tap-A-Tune Harmonica
   
 
 
Why did you choose the Tap-A-Tune Flute Set as your favorite?
   
 
 
Tap-A-Tune Whistle Set
   
Tap-A-Tune Harmonica
   
 
 
Why did you choose the Tap-A-Tune Harmonica as your favorite?
   
 
 
Tap-A-Tune Whistle Set
   
Tap-A-Tune Flute Set
   
 
Here are some more ideas for new toys for your .
 
 


The Tap-A-Tune Bells set includes 6 color-coded bells and a storage case which doubles as a playing stand with attached mallet.  Music sheet included.
 
 


How much do you like the Tap-A-Tune Bells for your ?
 
I like it extremely
 
I like it very much
 
I like it somewhat
 
I neither like it nor dislike it
 
I somewhat dislike it
 
I dislike it very much
 
I dislike it extremely
 
 
 
How likely would you be to buy the Tap-A-Tune Bells at the price of $9.99 for your in the next 12 months?
 
I would definitely buy it
 
I would probably buy it
 
I may or may not buy it
 
I would probably not buy it
 
I would definitely not buy it
 
 
Youngest child for whom I would buy the Tap-A-Tune Bells:
   months
Oldest child for whom I would buy the Tap-A-Tune Bells:
   months
 
 
Please rate the Tap-A-Tune Bells on a scale of 1-5, with 1 being “definitely disagree” and 5 being “definitely agree”. Would you say the Tap-A-Tune Flute Set…
1 2 3 4 5
Offers good play value for my child
Offers good price value
Has familiar and engaging theme
Will keep my child’s interest as he/she gets older
 
 


The Tap-A-Tune Trumpet plays like a real trumpet, with large color-coded keys.  Music sheet and musical fingering instructions included.
 
 


How much do you like the Tap-A-Tune Trumpet for your ?
 
I like it extremely
 
I like it very much
 
I like it somewhat
 
I neither like it nor dislike it
 
I somewhat dislike it
 
I dislike it very much
 
I dislike it extremely
 
 
 
How likely would you be to buy the Tap-A-Tune Trumpet at the price of $9.99 for your in the next 12 months?
 
I would definitely buy it
 
I would probably buy it
 
I may or may not buy it
 
I would probably not buy it
 
I would definitely not buy it
 
 
Youngest child for whom I would buy the Tap-A-Tune Trumpet:
   months
Oldest child for whom I would buy the Tap-A-Tune Trumpet:
   months
 
 
Please rate the Tap-A-Tune Trumpet on a scale of 1-5, with 1 being “definitely disagree” and 5 being “definitely agree”. Would you say the Tap-A-Tune Flute Set…
1 2 3 4 5
Offers good play value for my child
Offers good price value
Has familiar and engaging theme
Will keep my child’s interest as he/she gets older
 
 
Which of these toys would you like better for your
Tap-A-Tune Bells Tap-A-Tune Trumpet
 
 
Why did you choose the Tap-A-Tune Trumpet as your favorite?
   
 
 
What makes the Tap-A-Tune Bells not as appealing?
   
 
 
Why did you choose the Tap-A-Tune Bells as your favorite?
   
 
 
What makes the Tap-A-Tune Trumpet not as appealing?
   
 
Here are some more ideas for new toys for your .
 
 


The Tap-A-Tune Bass Drum has large, easy to grip drumsticks attached so your child won't lose them.  Music sheet included.
 
 


How much do you like the Tap-A-Tune Bass Drum for your ?
 
I like it extremely
 
I like it very much
 
I like it somewhat
 
I neither like it nor dislike it
 
I somewhat dislike it
 
I dislike it very much
 
I dislike it extremely
 
 
 
How likely would you be to buy the Tap-A-Tune Bass Drum at the price of $12.99 for your in the next 12 months?
 
I would definitely buy it
 
I would probably buy it
 
I may or may not buy it
 
I would probably not buy it
 
I would definitely not buy it
 
 
Youngest child for whom I would buy the Tap-A-Tune Bass Drum:
   months
Oldest child for whom I would buy the Tap-A-Tune Bass Drum:
   months
 
 
Please rate the Tap-A-Tune Bass Drum on a scale of 1-5, with 1 being “definitely disagree” and 5 being “definitely agree”. Would you say the Tap-A-Tune Flute Set…
1 2 3 4 5
Offers good play value for my child
Offers good price value
Has familiar and engaging theme
Will keep my child’s interest as he/she gets older
 
 


The Tap-A-Tune Snare Drum features a knob on the side which simulates the sound of a real snare drum roll.  Drumsticks attached and music sheet included.
 
 


How much do you like the Tap-A-Tune Snare Drum for your ?
 
I like it extremely
 
I like it very much
 
I like it somewhat
 
I neither like it nor dislike it
 
I somewhat dislike it
 
I dislike it very much
 
I dislike it extremely
 
 
 
How likely would you be to buy the Tap-A-Tune Snare Drum at the price of $12.99 for your in the next 12 months?
 
I would definitely buy it
 
I would probably buy it
 
I may or may not buy it
 
I would probably not buy it
 
I would definitely not buy it
 
 
Youngest child for whom I would buy the Tap-A-Tune Snare Drum:
   months
Oldest child for whom I would buy the Tap-A-Tune Snare Drum:
   months
 
 
Please rate the Tap-A-Tune Snare Drum on a scale of 1-5, with 1 being “definitely disagree” and 5 being “definitely agree”. Would you say the Tap-A-Tune Flute Set…
1 2 3 4 5
Offers good play value for my child
Offers good price value
Has familiar and engaging theme
Will keep my child’s interest as he/she gets older
 
 


The Tap-A-Tune Harp's strings are encased in clear plastic for safety, but with the large strumming knob your child can really play.  Strings are color-coded to coordinate with the included music sheet.
 
 


How much do you like the Tap-A-Tune Harp for your ?
 
I like it extremely
 
I like it very much
 
I like it somewhat
 
I neither like it nor dislike it
 
I somewhat dislike it
 
I dislike it very much
 
I dislike it extremely
 
 
 
How likely would you be to buy the Tap-A-Tune Harp at the price of $12.99 for your in the next 12 months?
 
I would definitely buy it
 
I would probably buy it
 
I may or may not buy it
 
I would probably not buy it
 
I would definitely not buy it
 
 
Youngest child for whom I would buy the Tap-A-Tune Harp:
   months
Oldest child for whom I would buy the Tap-A-Tune Harp:
   months
 
 
Please rate the Tap-A-Tune Harp on a scale of 1-5, with 1 being “definitely disagree” and 5 being “definitely agree”. Would you say the Tap-A-Tune Flute Set…
1 2 3 4 5
Offers good play value for my child
Offers good price value
Has familiar and engaging theme
Will keep my child’s interest as he/she gets older
 
 


Oversized, color-coded keys make it easy for your child to play the Tap-A-Tunes Baby Piano.  Key colors coordinate with included music sheet.
 
 


How much do you like the Tap-A-Tune Baby Piano for your ?
 
I like it extremely
 
I like it very much
 
I like it somewhat
 
I neither like it nor dislike it
 
I somewhat dislike it
 
I dislike it very much
 
I dislike it extremely
 
 
 
How likely would you be to buy the Tap-A-Tune Baby Piano at the price of $12.99 for your in the next 12 months?
 
I would definitely buy it
 
I would probably buy it
 
I may or may not buy it
 
I would probably not buy it
 
I would definitely not buy it
 
 
Youngest child for whom I would buy the Tap-A-Tune Baby Piano:
   months
Oldest child for whom I would buy the Tap-A-Tune Baby Piano:
   months
 
 
Please rate the Tap-A-Tune Baby Piano on a scale of 1-5, with 1 being “definitely disagree” and 5 being “definitely agree”. Would you say the Tap-A-Tune Flute Set…
1 2 3 4 5
Offers good play value for my child
Offers good price value
Has familiar and engaging theme
Will keep my child’s interest as he/she gets older
 
 
Which of these toys would you like better for your ?
Tap-A-Tune Bass Drum Tap-A-Tune Snare Drum Tap-A-Tune Harp Tap-A-Tune Baby Piano
 
 
Why did you choose Tap-A-Tune Bass Drum as your favorite?
   
Prior Response Not Loaded - Please Insert a Page-Break Before the Custom Logic Script
 
 
Why did you choose Tap-A-Tune Snare Drum as your favorite?
   
Prior Response Not Loaded - Please Insert a Page-Break Before the Custom Logic Script
 
 
Why did you choose Tap-A-Tune Harp as your favorite?
   
Prior Response Not Loaded - Please Insert a Page-Break Before the Custom Logic Script
 
 
Why did you choose Tap-A-Tune Baby Piano as your favorite?
   
Prior Response Not Loaded - Please Insert a Page-Break Before the Custom Logic Script
 
 
What makes the Tap-A-Tune Bass Drum not as appealing?
   
 
 
What makes the Tap-A-Tune Snare Drum not as appealing?
   
 
 
What makes the Tap-A-Tune Harp not as appealing?
   
 
 
What makes the Tap-A-Tune Baby Piano not as appealing?
   
 
Finally, we’d like to ask you about one more group of toys for your child.
 
 


The Tap-A-Tune Saxophones large, color-coded keys recreate the action on a real saxophone.  Keys are coordinated with the included, color-coded music sheet.
 
 


How much do you like the Tap-A-Tune Saxophone for your ?
 
I like it extremely
 
I like it very much
 
I like it somewhat
 
I neither like it nor dislike it
 
I somewhat dislike it
 
I dislike it very much
 
I dislike it extremely
 
 
 
How likely would you be to buy the Tap-A-Tune Saxophone at the price of $14.99 for your in the next 12 months?
 
I would definitely buy it
 
I would probably buy it
 
I may or may not buy it
 
I would probably not buy it
 
I would definitely not buy it
 
 
Youngest child for whom I would buy the Tap-A-Tune Saxophone:
   months
Oldest child for whom I would buy the Tap-A-Tune Saxophone:
   months
 
 
Please rate the Tap-A-Tune Saxophone on a scale of 1-5, with 1 being “definitely disagree” and 5 being “definitely agree”. Would you say the Tap-A-Tune Flute Set…
1 2 3 4 5
Offers good play value for my child
Offers good price value
Has familiar and engaging theme
Will keep my child’s interest as he/she gets older
 
 


The Tap-A-Tune Xylophone features 8 color-coded keys that coordinate with the included music sheet.  The large, easy to grip mallet is attached so your child won't lose it.
 
 


How much do you like the Tap-A-Tune Xylophone for your ?
 
I like it extremely
 
I like it very much
 
I like it somewhat
 
I neither like it nor dislike it
 
I somewhat dislike it
 
I dislike it very much
 
I dislike it extremely
 
 
 
How likely would you be to buy the Tap-A-Tune Xylophone at the price of $12.99 for your in the next 12 months?
 
I would definitely buy it
 
I would probably buy it
 
I may or may not buy it
 
I would probably not buy it
 
I would definitely not buy it
 
 
Youngest child for whom I would buy the Tap-A-Tune Xylophone:
   months
Oldest child for whom I would buy the Tap-A-Tune Xylophone:
   months
 
 
Please rate the Tap-A-Tune Xylophone on a scale of 1-5, with 1 being “definitely disagree” and 5 being “definitely agree”. Would you say the Tap-A-Tune Flute Set…
1 2 3 4 5
Offers good play value for my child
Offers good price value
Has familiar and engaging theme
Will keep my child’s interest as he/she gets older
 
 


The Tap-A-Tune Acoustic Guitar contains real guitar strings for authentic sound, but keeps them encased in clear plastic for safety.  Adjust slider to change notes and use strumming knob to really play.  Color-coded to coordinate with included music sheet.
 
 


How much do you like the Tap-A-Tune Acoustic Guitar for your ?
 
I like it extremely
 
I like it very much
 
I like it somewhat
 
I neither like it nor dislike it
 
I somewhat dislike it
 
I dislike it very much
 
I dislike it extremely
 
 
 
How likely would you be to buy the Tap-A-Tune Acoustic Guitar at the price of $14.99 for your in the next 12 months?
 
I would definitely buy it
 
I would probably buy it
 
I may or may not buy it
 
I would probably not buy it
 
I would definitely not buy it
 
 
Youngest child for whom I would buy the Tap-A-Tune Acoustic Guitar:
   months
Oldest child for whom I would buy the Tap-A-Tune Acoustic Guitar:
   months
 
 
Please rate the Tap-A-Tune Flute Set on a scale of 1-5, with 1 being “definitely disagree” and 5 being “definitely agree”. Would you say the Tap-A-Tune Flute Set…
1 2 3 4 5
Offers good play value for my child
Offers good price value
Has familiar and engaging theme
Will keep my child’s interest as he/she gets older
 
 
Which of these toys would you like best for your ?
Tap-A-Tune Acoustic Guitar Tap-A-Tune Xylophone Tap-A-Tune Saxophone
 
 
Why did you choose the Tap-A-Tune Saxophone as your favorite?
   
Prior Response Not Loaded - Please Insert a Page-Break Before the Custom Logic Script
 
 
Why did you choose the Tap-A-Tune Xylophone as your favorite?
   
Prior Response Not Loaded - Please Insert a Page-Break Before the Custom Logic Script
 
 
Why did you choose the Tap-A-Tune Acoustic Guitar as your favorite?
   
Prior Response Not Loaded - Please Insert a Page-Break Before the Custom Logic Script
 
 
What makes the Tap-A-Tune Saxophone not as appealing?
   
 
 
What makes the Tap-A-Tune Xylophone not as appealing?
   
 
 
What makes the Tap-A-Tune Acoustic Guitar not as appealing?
   
 
 
How old are you?
 
<25
 
25-32
 
33-36
 
37-50
 
>50
 
 
 
What is the highest level of education you have achieved?
 
High School
 
Some college
 
College graduate
 
Graduate school
 
 
 
Just one more question for classification purposes: What is the annual income of your household?
 
<$50,000
 
$50,000 – 75,999
 
$76,000 – 100,999
 
$101,000- 125,999
 
$126,000 – 150,999
 
>$150,000
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