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Gender
 
Male
 
Female
 
 
 
Age
 
Below 18
 
18-25
 
26-30
 
30-40
 
Above 40
 
 
Customer Interaction
Yes No
Goes straight to section
Looks at store displays (endcaps, promos, etc.)
Goes up and down every isle
Looks at just CDs
Looks at CDs and DVDs
Purchased item
Picked up-put back item(s)
 
 
Employee Interaction
Yes No
Goes up to customer
Follows Customer
Pays Attention to Customer
Asks Customer if they need help
 
 
 
Overall observed satisfaction or dissatisfaction with the interaction based on observed nonverbal cues:
   
 
 
 
Overall satisfaction:
 
1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10
 
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