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What was the sex of the shopper?
 
Male
 
Female
 
 
 
What was the age of the shopper?
 
1-10 years
 
11-20 years
 
21-30 years
 
31-40 years
 
40+ years
 
 
 
How long was the line at the register?
 
1-2 Shoppers
 
3-4 Shoppers
 
5+ Shoppers
 
 
 
How many people was the shopper accompanied by?
 
0
 
1
 
2
 
3
 
4
 
5+
 
 
 
Which emotion best describes the mood of the shopper?
 
Happy
 
Anxious
 
Bored
 
Frustrated
 
Angry
 
 
 
Did the shopper look as if they were in a rush?
 
Yes
 
No
 
 
 
Was the customer interested in the products set up near the register?
 
Yes
 
No
 
 
 
What products did the customer seem interested in?
 
The customer was not interested in any products
 
Candy/Gum
 
Beverages
 
Gift Certificates
 
Magazines
 
Batteries
 
Cosmetics
 
Other
 

 
 
 
Did the shopper purchase any of the items he/she picked up?
 
Yes
 
No
 
 
 
How many products did the shopper purchase?
 
0
 
1
 
2
 
3
 
4
 
5+
 
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