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As our goal is to hear what you think, we appreciate your honesty - to enable us to continue to evolve and support consumers and their babies. Thank you in advance for your time and opinions.
Click 'Continue' to begin.
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Which of the following best describes your use of a Nap Nanny product? |
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When it comes to products for your baby, how influential are the following sources in your decision-making? (1-5 Scale, 5 is most influential)
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How did you first hear about the Nap Nanny? |
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In the case of the Nap Nanny, which of the following sources made a difference in your decision to purchase? (Please select all that apply) |
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Which of the following publications do you/did you regularly read? (Please select all that apply) |
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What other types of media about babies and baby products do you/did you regularly use? (Please select all that apply) |
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Did you have a baby registry? |
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At which of the following retailers did you register? (Please select all that apply) |
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At what point in your pregnancy did you set up your registry? |
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Did you include a Nap Nanny product in your registry? |
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Why didn't you include a Nap Nanny product in your registry? |
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Which version(s) of the Nap Nanny did you purchase/receive? (Please select all that apply) |
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How many children do you have in your household? |
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Did you purchase/receive a Nap Nanny for your first child? |
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When you received/purchased the Nap Nanny, how old was the baby (or babies) for whom it was intended? |
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In terms of the timing of your purchase/receipt of the Nap Nanny, which of the following statements best matches your opinion/experience? |
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From which retailer was the Nap Nanny purchase made? |
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What were the circumstances of your purchase/receipt of the Nap Nanny? |
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Did you have any problems finding the Nap Nanny in stock at your retailer of choice? |
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If Nap Nanny was available at Target, would you have been likely to purchase/receive it from there? |
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Please select the following statement about Nap Nanny that most closely matches your opinion: |
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How important are the following aspects of Nap Nanny's product to you and your family? (1-5 scale, 5 is most important)
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To the best of your knowledge, where/how is it safe to use a Nap Nanny? (Please select all that apply) |
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Where/how do you or did you use the Nap Nanny? (Please select all the apply) |
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As you considered the Nap Nanny, which of the following were among your concerns? (Please select all that apply) |
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Which of the following do you think is the most compelling benefit of Nap Nanny? |
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On a scale of 1-5 (5 is most), how satisfied are you with the Nap Nanny you purchased/received?
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| If the Nap Nanny had not been available, what other alternatives would you have considered? This could be a specific product, other solution, etc. | | |
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| What is the first thing you would tell a friend about why a Nap Nanny matters? | | |
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The Nap Nanny is currently intended for use with infants 8 lbs and up and the retail price is $129.99. If a smaller, less expensive version of the Nap Nanny was made available for shorter-term use for newborns up to 5 months (including 'preemies'), how would that have changed your purchase behavior? |
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