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Int. Make sure you are speaking to an adult member of the family aged 15 years+
All Arabs (Locals or Arab Expatriates)
Hello, I am -------------- (Interviewer Name) from OSN (Orbit Showtime Network). We are currently conducting a comprehensive media survey amongst our subscribers in GCC.
The main objective of the research is to better understand our customers’ TV viewing habits and preferences, which will help us to cater to their needs in a better way.
Your household has been selected randomly and we will be grateful if you can give us a few minutes of your time to answer our questions.
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| * 1. Which Pay TV networks do you currently subscribe to? |
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| * 2. What are the TV channels that you usually watch? (At least twice a week) |
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| 3. What are the TV channels that you were watching regularly during Ramadan? |
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| * 4. What are the TV programmes/series that you watched/followed during Ramadan? (By watched/followed we mean those for which you have seen at least half the total no. of episodes) |
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| * 5. What are the factors/motivators that make you select to watch a certain Arabic series/programme during Ramadan? |
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| 6. What are your household main drivers to subscribe to OSN? |
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Int: If no Arabic channel on OSN was mentioned in Q3, ask Q7:
7. Why you did not watch/follow any Arabic programmes/series on OSN Arabic channels?
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| * Was question 7 answered? |
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| * Highest level of education |
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| * OSN Package(s) they subscribe to: |
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