What are your top 3 business unit objectives?
Why does integration of a social media/new media strategy matter to you?
Who are you looking to engage with new media?
How do you want to engage them?
What is the current level of engagement with your stakeholders?
How are your stakeholders currently using social media/new media?
What company do you feel uses social media/new media effectively?
What are your concerns with our current email marketing system?
How would you describe eRadio?
What do you feel your responsibility is in supporting new media initiatives?
Do you have a designated content producer (creator of information) for your business unit?
What existing content do you have that is not being shared with your current stakeholders?
What time commitment per week can you make to developing fresh content?
What kinds of content do you believe is important to your stakeholder?
What kinds of content is being requested by your stakeholders that is currently not being provided?
With each of the following questions, please provide an answer for each new media option.
What kinds of opportunities do you feel integrating each of the following will provide your business unit?
Social media (i.e. facebook)
Video
Web
Email marketing
eRadio
Mobile marketing
What do you hope to accomplish by the integration of following?
Social media (i.e. facebook)
Video
Web
Email marketing
eRadio
Mobile marketing
What do you perceive your needs to be in the following areas?
Social media (i.e. facebook)
Video
Web
Email marketing
eRadio
Mobile marketing
What are your department priorities in the following areas?
Social media (i.e. facebook)
Video
Web
Email marketing
eRadio
Mobile marketing
How do you see marketing working for you within your priorities in the following areas?
Social media (i.e. facebook)
Video
Web
Email marketing
eRadio
Mobile marketing
How do you see marketing working for you within your priorities in the following areas?
Social media (i.e. facebook)
Video
Web
Email marketing
eRadio
Mobile marketing
What are your stakeholders asking for that you believe can be deliver through the following?
Social media (i.e. facebook)
Video
Web
Email marketing
eRadio
Mobile marketing
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