New Product Development Shoe Insert

What is your gender?

Male

Female

Prefer not to answer

Select your age group.

Which of the following statements reflects you?

I wear heels or flats everyday.

I wear heels or flats most days.

I wear heels or flats sometimes.

I wear heels or flats rarely.

I wear heels or flats never.

What style of heels or flats do you wear? (Select all that apply)

Closed toe

Open toe

Sandals

Pointed toe

How often do you purchase new heels or flats?

On what occasions do you typically wear high heeled shoes? (Select all that apply)

Work

Night out

Daily wear

Please choose which of the following statements reflects your beliefs on shoe comfort.

Comfort is very important to me.

Comfort is important to me.

Comfort is somewhat important to me.

Comfort is not important for me.

Do you ever experience pain in the front part or section of your heels or flats?

Yes

No

If yes, would you consider purchasing a product to alleviate this pain?

Yes

No

How much would you be willing to spend on an insert designed to help with this problem?

$10

$15

$20

$25