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  1. Surveys
  2. 2009
  3. December
  4. N
  5. New York Entertainment
 
 
Thank you for taking the time to share your opinions. Please proceed through the follwoing questions. This survey should take no more than 5-10 minutes to complete.
 
 
 
* Into which age range do you fall?
 
Under 21
 
21-25
 
26-30
 
31-35
 
36-40
 
41-45
 
46-50
 
51-55
 
56+
 
 
 
* How many times a month do you go out at night for entertainment to bars, clubs, restaurants, sporting events, etc.?
 
Less than once a month
 
About once a month
 
A couple times a month
 
About once a week
 
More than once a week
 
 
 
* Into which range does your household income fall?
 
Under $30,000
 
$30,000 - $50,000
 
$50,001 - $75,000
 
$75,001 - $100,000
 
$100,001 - $150,000
 
$150,001 - $200,000
 
Over $200,000
 
 
 
* Are you currently a full-time student?
 
Yes
 
No
 
 
 
Please name up to three of your favorite places to go for a night out.

1.)    
 
 
 
2.)    
 
 
 
3.)    
 
 
 
Please name up to three bowling venues you are aware of in your area.

1.)    
 
 
 
2.)    
 
 
 
3.)    
 
 
 
* Please select all of the following places of which you are aware. (Please select all that apply)
 
Carnival Presented by Bowlmor
 
Leisure Time Bowl
 
Bowlmor Lanes
 
Eastside Billiards and Bar
 
Lucky Strike
 
Break Bar
 
Slate
 
300 New York
 
Manhattan Super Bowl
 
Dave and Buster’s

 
 
How often have you visited each of these places in the past year?
 
 
How satisfied have you been with each of the following venues you have visited?
 
 
How interested are you in the following types of places to go for a night out?
Not at all interested
1

2

3

4 		Very interested
5
* Games venue (video, carnival, boardwalk, etc.)
* Traditional restaurant/bar
* Bowling venue
* Billiards venue
* Fine dining restaurant
* Sporting event
* Sports bar
* Dance club
 
 
How important are the following attributes in an entertainment destination?
Not at all important
1

2

3

4 		Very important
5
Lack of cover charge
* Live performances or DJ
Level of ‘buzz’ about the place
* Service quality
* Celebrities often visit
No need for advanced reservations
* Quality food options
* Dancing area
Dressy atmosphere
* Games (billiards, video games, carnival games, etc.)
* Proximity to other places you like to visit
Casual atmosphere
* Drink specials
 
 
Given the following description of an entertainment venue, how appropriate do you think this venue would be for each of the following types of events?

A property that offers bowling with big screen video walls and music, as well as a full service restaurant serving lane-side food and drinks, and sports bar.

Not at all appropriate
1

2

3

4 		Perfect
fit
5
* High School/College Reunion
* Birthday (adults)
* Anniversary Party
* Birthday (kids)
* Corporate Party
* Corporate Meeting/Presentation
* Bachlor/ette Party
* Bar/Bat Mitzvah
* Fraternity/Sorority Event
 
 
Given the following description of an entertainment concept, how interested would you be in checking it out as both a nighttime destination and a daytime children’s destination, if applicable.

A property that, at night, has all the amenities of a traditional nightclub, but includes boardwalk/carnival style games and live entertainment, and, during the day, provides similar entertainment and games suitable for children.

Not at all
interested
1

2

3

4 		Very
interested
5 		N/A
* Daytime children’s destination
* Nighttime destination
 
 
How likely would you be to visit each of the following places, assuming they lived up to the descriptions below?
Very unlikely
1

2

3

4 		Very likely
5
* A bowling/nightlife destination that is high energy and exciting - the emphasis is on a memorable and unique multi-sensory experience
* A bowling/nightlife destination that is high style and exclusive - not stuffy, but with an emphasis on luxury and sophistication
* A bowling/nightlife destination that is casual and social - the emphasis is on you and your friends hanging out and having fun
 
 
 
* Which of the most closely describes your perception of Bowlmor Lanes?
 
A bowling/nightlife destination that is high energy and exciting - the emphasis is on a memorable and unique multi-sensory experience
 
A bowling/nightlife destination that is high style and exclusive - not stuffy, but with an emphasis on luxury and sophistication
 
A bowling/nightlife destination that is casual and social - the emphasis is on you and your friends hanging out and having fun
 
 
 
* Which of the following adjectives describe your perception of Bowlmor Lanes? (Please select all that apply)
 
Affordable
 
Authentic
 
Popular
 
Sexy
 
Stimulating
 
Dressy
 
Exciting
 
Casual
 
Fun
 
Elite
 
Exclusive
 
Irreverent
 
Friendly
 
Welcoming
 
None of the above

 
 
 
* Where do you get information about nightlife events/destination? (Please select all that apply)
 
Social media (Facebook, Twitter, etc.)
 
Billboards
 
Magazine(s)
 
Newspaper(s)
 
Email from venues
 
Posters
 
Radio
 
Television
 
Email from local events organization(s)
 
Venue website(s)
 
Mailings from local events organization(s)
 
Local events website(s)
 
Mailings from venues
 
Friends/family recommendations
 
None of the above

 
 
 
* What is your gender?
 
Male
 
Female
 
Prefer not to answer
 
 
 
* What is your marital status?
 
Single
 
Married/Partnered/Live with significant other
 
Prefer not to answer
 
 
 
* Do you have children under the age of 18 living in the household?
 
Yes
 
No
 
Prefer not to answer
 
 
 
* Which of the following best describes the industry in which you work?
 
 
 
* Into which ethnic group do you classify yourself?
 
Caucasian
 
African-American
 
Latino
 
Asian
 
Prefer not to answer
 
Other
 
 
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