Oceana research study

Questions marked with a * are required

Exit Survey

Perceived fit:

Strongly Disagree

Strongly Agree

Morgan Freeman and Oceana go together

The link is meaningful

Morgan Freeman and Oceana are compatible

Morgan Freeman and Oceana fit together

Ellen Degeneres and Oceana go together

The link is meaningful

Ellen Degeneres and Oceana are compatible

Ellen Degeneres and Oceana fit together

Attitude toward Morgan Freeman/ Ellen Degeneres:

Strongly Disagree

Strongly Agree

Morgan Freeman is like-able

Morgan Freeman is nice

I like Morgan Freeman

Ellen Degeneres is like-able

Ellen Degeneres is nice

I like Ellen Degeneres

Attitude toward Morgan Freeman/ Ellen Degeneres:

Strongly Disagree

Strongly Agree

I have a good image of Morgan Freeman

I value Morgan Freeman

I have a positive attitude towards Morgan Freeman

I have a good image of Ellen Degeneres

I value Ellen Degeneres

I have a positive attitude towards Ellen Degeneres

Attitude toward ad:

Strongly Disagree

Strongly Agree

Ad with Morgan Freeman makes a good impression

Ad with Morgan Freeman makes a positive impression

Ad with Morgan Freeman makes favorable impression

Ad with Ellen Degeneres makes a good impression

Ad with Ellen Degeneres makes a positive impression

Ad with Ellen Degeneres makes a favorable impression

Oceana as an organization is:

Strongly Disagree

Strongly Agree

Experienced in ocean conservation methods

Skilled at conservation

Has great expertise in ocean conservation efforts

Oceana as an organization is:

Strongly Disagree

Strongly Agree

Trustworthy

Honest

Makes truthful claims

Credibility of Morgan Freeman/Ellen Degeneres:

Strongly Disagree

Strongly Agree

Morgan Freeman is reliable

Morgan Freeman is sincere

Morgan Freeman is honest

Ellen Degeneres is reliable

Ellen Degeneres is sincere

Ellen Degeneres is honest

Morgan Freeman/ Ellen Degeneres is right because he/she has experince in the social area:

Strongly Disagree

Strongly Agree

Morgan Freeman is qualified to represent this type of organization

Morgan Freeman is knowledgeable about social problem

Ellen Degeneres is qualified to represent this type of organization

Ellen Degeneres is knowledgeable about the social problem

* What is your age? Must be numerical value

* What is your gender?
Please choose at least one answer

Male

Female

Other